Lead Generation Archives - Shourai Ltd.

Email Marketing Is Bound To Make An Impact In Your Business

frederic — Sat, 24 Apr 2021 02:42:39 +0000

Email Marketing Is Bound To Make An Impact In Your Business. Read further to know the benefits that you can get and how it can help your business grow! What is Email Marketing? It is the digital marketing process of using electronic messages (email) as a sales channel. Why Email Marketing? According to OptinMonster, below are the importance of Email Marketing: 1. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel. 2. You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you. 3. Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media. Email is simply the best way to make sales online. Moreover, based on an article from Constant Contact, here are the top 10 benefits of email marketing:

1. Targeted and personalized content

No one wants to read an email that sounds like it was just blasted out to a bunch of people. Where’s the value in that, and who is that helping? No one. Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject lines to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to deliver those personal- feeling messages.

2. Build credibility

Emails from an unknown sender or with a shady subject line can feel like spam. It just feels off, and customers often just delete these emails. For some customers, an emoji will make them click and be happy. For others, the same subject line might make them go hunting for the unsubscribe link. You need to tailor your content according to what your readers want. Knowing your readers’ interests and needs gets your email read, instead of the spam folder. Creating a permission-based email list that includes a checkbox for users to opt-in to your mailing list ensures that a customer knows which emails they’re signing up for, and how often they’ll be receiving emails from you.

3. Better brand recognition

Do people recognize your brand? With email marketing, you can easily brand your emails. But brand recognition goes beyond design. By consistently providing valuable content to your audience, they will begin to recognize, and even anticipate your emails. You can even use your emails to get useful feedback on your brand. Are customers happy with the content you’re providing? Would they like to learn something different? Use a survey or start a discussion on social media. Once you get them involved in the process, you’ll know exactly how to provide valuable content in your emails.

4. Boost sales

According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase online due to an email marketing message. Promoting your business through email marketing, it gives your audience the chance to make a purchase right from their phone or laptop. Email marketing can be used to sell to prospects, boost referrals, upsell to current customers, and even re-engage customers that have not purchased from you in a while. The more relevant and targeted your email content is, the more likely the reader will take an action.

5. Stronger customer relationships

Email marketing can help to build customer relationships by providing them with the information they want directly into their inbox on a consistent basis. When you help make your audience’s lives better, whether that be with your product or service, helpful tips, or even just a “happy birthday” gift coupon, they will learn to appreciate and trust you. Eventually, they will begin to look to your business for the information and value you have been providing them, thinking of you first when they need your services.

6. Optimize your time and budget

With any business, but especially within a small business, there are always time and budget constraints. While big businesses can afford to go all out and buy advertising space during the Super Bowl, small businesses don’t have that luxury. Plus, the costs associated with email marketing are very low, to begin with. In terms of time commitment, email marketing can be put on autopilot, yet stay personalized and targeted towards your subscribers on an individual level.

7. Reporting helps you to learn what works

There is a quick window of opportunity when it comes to customers opening your emails. They see your email in their inbox and depending on how well the “From” name and subject line resonate, they decide whether to open the email or ignore it. Good open rates mean that your customers know your brand well enough to want to hear from you. Next up is your click-through rate (CTR) which generally gives you a good idea of how many customers took the time to go through your email content to click on the links within. After a customer has clicked through your email, ideally the next goal is to get them to convert – in other words, to follow through on the action your email has asked them to take. Your email conversion rates are an important metric to track because they tell you how well the call-to-action in your email has performed.

8. Increased traffic to your website

Emails are a great way to get customers to visit your website. You can include relevant links to your site within your email content. You can also use your email campaigns to get customers to engage with other great pieces of content available on your website or blog. For example, a local design school could send out emails to let them know about their new design class that has a limited number of seats. Many of their customers and potential leads may have missed out on this opportunity to attend the class had they not revisited the website in time. The design school then can fill all the seats more quickly by promoting the class via email, instead of waiting for reservations to trickle in.

9. Establish authority

When you run your own business, one of your goals may be to be seen as an expert in your industry. Your customers have signed up for your marketing newsletters because they want to hear from you. They appreciate the content you send and keeping them engaged is one of the biggest wins for any email marketer. Your content is one of your most valuable marketing tools and you can use it to build other areas of your marketing strategy. If people love what you do, then they will sign up to see more great content.

10. Build excitement

Everyone likes to belong to a special group, especially when they can receive exclusive perks. Your customers aren’t all the same, and the one-size-fits-all approach doesn’t work. Use your email campaigns to drive home the message that your customers are unique and important to your business. Whether you’re giving a section of customers a sneak peek into an upcoming product launch, or simply rewarding them for being loyal customers, they all love a sweet deal. Volkswagen offers email subscribers free movie tickets several times a year. Starbucks gives their gold members free drinks around the holidays. As a small business, you might not be able to go around giving free stuff to your customers, but a little something extra can go a long way. Rewarding your customers is a nice gesture, and from your side, it’s a great way to accelerate your marketing goals. Everybody wins. If you need help with Email marketing, contact info@shourai.io For more articles, click here. References: *https://blogs.constantcontact.com/benefits-of-email-marketing/ *https://optinmonster.com/beginners-guide-to-email-marketing/

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The Biggest Trends in Digital Marketing in 2021

frederic — Fri, 04 Dec 2020 03:13:52 +0000

The Coronavirus pandemic has shaken up businesses from small to big, unknown to known, retail to technology, and such. Knowing the biggest trends in digital marketing in 2021 for your business might help you engage and retain customers, as well as generate more traffic, leads, and revenue.

Frank Landman, a freelance journalist who writes for Readwrite.com, enumerated some trends and these are the following,

“1. Live Video
Live video streaming has exploded over the past three years (and will continue to do so over the next decade). Powered by social media platforms, live streaming is available to the masses and provides an avenue for the continued democratization of the content. Just consider the following data points as curated by HubSpot:

Internet users watched approximately 1.1 billion hours of live video in 2019.
By 2027, the live video streaming market is expected to hit $184.3 billion.
By 2020, live streaming is expected to account for 82% of all internet traffic.
Those are significant numbers – too significant to ignore. And there are plenty of reasons why businesses are making the jump to live video, including:

There’s almost no learning curve to record live video. There’s no need for a script, props, or post-production. You hit the record button and push out live content. It’s casual, relaxed, and relatable.
There’s no requirement for advanced technology. While you can certainly enhance quality with some tech upgrades, a smartphone is all that’s needed to get started.

The live video feels exclusive and commands longer average view times when compared to pre-recorded videos. (There’s a sense of urgency from the viewer that they might not be able to see the content later.)
Live streaming video is used in a variety of capacities and is highly dependent on your brand, goals, and content strategy. However, it’s ideal for things like Q&As with an audience, customer support, special announcements, interviews with influencers, live events, and backstage events.

If you’re new to live video but want to get started, the best piece of advice is to jump in and do it. Try a couple of videos and see what happens. Were you comfortable? Did you enjoy it? Did the audience engage? What can you learn?

Your first shot at live streaming won’t be perfect, but you can always optimize over time.

2. Programmatic Advertising
Another sweeping trend is the growth of programmatic advertising. If paid traffic is part of your strategy for 2021, you need to gain some understanding and proficiency in this area.

As MarTech Advisor explains, “Programmatic advertising is the process of automating the buying and selling of ad inventory in real-time through an automated bidding system. Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem.”

Over the past couple of years, programmatic advertising has become the preferred method of running ad campaigns. It offers real-time insights, enhanced targeting capabilities, increased transparency, better budget utilization, and provides a way to combat ad fraud effectively.

Programmatic advertising can be deployed in a variety of channels and formats, including display ads, video ads, social ads, audio ads, native ads, and digital out-of-home (DOOH) ads.

Contrary to how traditional media buying works, programmatic advertising doesn’t usually involve publishers and advertising working together in a one-to-one fashion. The type of programmatic deal – such as real-time bidding, private marketplaces, preferred deals, or programmatic guaranteed – determines how they’re delivered.

3. Voice Search
Would it surprise you to learn that approximately 27 percent of the online global population uses voice search on mobile? Or that more than 1 in 3 US internet users use a voice assistant monthly (up from just 9.5 percent in 2018).

Consider that by the end of 2020, roughly 30 percent of all internet browsing sessions will include voice search. And that more than half of adults use voice search on a semi-regular basis.

The writing is on the wall. Voice search will soon become the preferred method of browsing the internet. It’s faster, hands-free, and ultimately more convenient.

So what does that mean for digital marketing? Well, it changes everything, particularly on the content strategy side of things. People speak differently than they write. Consider, for example, someone searching for a pizza restaurant. Their queries might look like this:

Typed: pizza restaurant Bronx

Spoken: What’s the best pizza restaurant in the Bronx?

Voice search is ushering in a new age of SEO and content creation where long-tail keywords are the focus. Natural, conversational language wins the day. Brands that adapt to this style will see their SEO rankings improve and search traffic scale.

In terms of blogging strategy, brands should focus on developing content that answers questions. People go to Google when they have a question and the search engine knows this. So in an effort to satisfy their users, they’re elevating content that answers very specific questions.

4. Interactive Content
Online users are growing bored with basic blog posts and static content. They want to be stimulated. They also want control over their experiences. And these desires are currently culminating in the rise of interactive content.

Research shows that interactive content gains 2X more engagement than static content. This has led 34 percent of marketers to include interactive content in at least 10 percent of their strategies.

The most popular types of interactive content include quizzes, polls, interactive infographics, AR, VR, and online calculators.

Interactive content is typically just a subsegment of the larger content strategy. But in 2021 and beyond, it’s going to become an even bigger portion. While many brands are currently developing one piece of interactive content for every nine pieces of static content, that number will likely increase to 20 percent.

5. Shifts in Influencer Marketing
In 2016, the influencer marketing industry was worth an estimated $1.7 billion. By the end of this year, it’s projected to be worth somewhere north of $9.7 billion.

People like to hate on influencers, but they’re effective. The earned media value for money spent on influencer marketing was roughly $18 for every dollar spent in 2019. And over the last three years, there’s been a 1500% increase in brands searching for “influencer marketing” on Google. In other words, it’s effective and here to stay. But as we enter into 2021, this industry will undergo significant shifts that will ultimately change the way businesses approach marketing and advertising.

One of the biggest shifts will be the rise in micro-influencers. These are influencers who have small yet loyal followings (anything less than 10,000 followers). And what they lack in reach (compared to large influencers), they make up for with high engagement and affordability.

It’s also possible that we’ll see an increase in performance-based influencer marketing. In the past, it’s always been sort of a flat fee deal. Businesses pay per post and the influencer gets the same amount of money no matter what happens on the engagement front. But as the influencer arena gets more competitive, brands will gain more leverage. Soon, we could see payment based on the number of clicks, comments, or even sales.

Ultimately, the changes in this space will be dictated by consumers. Followers make it clear what they do and don’t respond to by the type of engagement they offer. As brands and influencers gather more data and analytics from these types of posts, they’ll iterate and zero in on what works best.”

An article from propelrr.com also identified 10 insights into foreseeable digital marketing trends in 2021:

1. Non-linear customer journeys are becoming more evident.
2. More efficient marketing automation.
3. Stronger need for voice search optimization.
4. The further use of mobile search.
5. The appearance of more Featured Snippets on SERP.
6. Using Shoppable posts on social media platforms.
7. AI-powered chatbots for better response management.
8. More appearances of ephemeral content on different platforms.
9. The use of more programmatic advertising.
10. Higher investment in YouTube advertising.

In addition, below are 9 top digital marketing trends for 2021 cited by Matt Ellis of 99designs.com:

1. Inclusivity
2. Featured snippets & no-click searches
3. Sustainability: loud and proud
4. Ad-blocker blockers
5. Image and video SEO for visual searches
6. Interactive content
7. Customer segmentation
8. Local SEO
9. Oldies but goodies

As a Digital Agency, we at Shourai, provides a great service that will surely help your company grow.

So let’s have a talk and see how you can outsource your IT projects to us.

References:

https://readwrite.com/2020/11/17/exploring-the-top-digital-marketing-trends-for-2021/

https://propelrr.com/blog/digital-marketing-trends-2021

https://99designs.com/blog/marketing-advertising/digital-marketing-trends/

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5 Facts About Lead Generation

frederic — Fri, 06 Nov 2020 06:04:39 +0000

One main objective of any business is acquiring leads. Your customers are the lifeblood of your business. But you know what? Lead generation is one of the biggest challenges in any business. With that being said, many companies spend a huge amount of money just to generate leads. It’s definitely hard to find prospects and could take a lot of time and effort.

With the help of Digital Marketing services just like Shourai Ltd., it becomes easier and more convenient for business owners to let these agencies handle it.

Most small businesses or start-ups would prefer to try generating leads by themselves and that’s okay! Here are some of the facts that could help you motivate and get more ideas about Lead Generation.

The first three important facts are from one of the articles of The Social Media monthly.

“1. Leads No Longer Come Uneducated

Once upon a time, prospective buyers relied on sales reps to have their questions answered. Today, the abundance of information online has led to a situation where they knock on a vendor’s door with a pretty good idea of what they want. As Forrester found through one of its surveys, 74% of B2B buyers had more than half of their research online before signing a purchase contract. A similar development is observed in the B2C space, where digital platforms have empowered consumers.

With so much noise online, buyers are increasingly ignoring marketing messages and opting for research of their own. Faced with such a situation, companies are starting to realize that their lead generation strategies must revolve around building trust and getting buyers interested before they even consider a purchase.

2. Every Online Effort Counts

While a corporate website remains the pillar of online presence, it can no longer support the full weight of lead generation efforts. That said, websites should be exploited to the max, seizing every opportunity for lead generation. This means, among other things, detailed contact information, prominent and frequent display of lead generation forms, use of pictures and videos, and inclusion of customer testimonials.

Attractive website design is also essential, as is high-quality content. Relevant and informative content plays a crucial role in the pay per click and search engine marketing campaigns. Together with email marketing and search engine optimization, these are among the most effective lead generation methods.

3. Traditional Methods Remain Powerful

Web and mobile channels may have taken priority in lead generation campaigns, but that’s not to say traditional methods should be cast aside. Trade shows, executive events, industry conferences, and telemarketing remain powerful tools for lead generation, but many vendors fail to utilize them in full.”

4. Generation Z is the best target.

In the modern world today, the new generation, or what we call Generation Z is much more active and updated with the new trends all over the world. It is still good to do your research and make sure not to disregard the older generation as well if it applies to your products or services.

5. Lead Generation is a never-ending process.

One thing vendors should remember is that lead generation is a never-ending process. It needs to be constantly monitored and refined so that companies can see what works and what fails.

If you are a small business owner or a start-up, it is always best to try it first but when things never go right, sometimes outsourcing lead generation is best to get the best leads for the right cost per acquisition.

For more Lead generation articles, please click here.

Reference:

*https://thesocialmediamonthly.com/3-important-facts-lead-generation/

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Why Choose SHOURAI?

frederic — Fri, 04 Sep 2020 06:59:33 +0000

Shourai Ltd. is an IT Consultancy Agency built by entrepreneurs for Digital Agencies and entrepreneurs. We form long-term partnerships with our clients, supporting their digital transformation projects. Nothing is impossible; we design and build responsive websites, eCommerce, apps, bespoke systems integrations, IT support, and much more. We love startups but we also provide innovation and consultancy for businesses wanting to move in new directions.

It needs no explanation that Marketing is a vital tool for any type of business to maximize its potential customer base.

We’re a small team comprising of digital marketers, technology engineers, resourceful growth hackers, and hard-hitting hustlers committed to help small and medium companies. Over the past years, we’ve helped others grow and scale their businesses.

So, what are the services that we offer?

Web Development

We have jack-of-all-trades website developers. You might only have an idea of what you want – it is enough for us to start working. Shourai has walked a hard way to become who we are now: self-confident, reliable, and trustworthy. Experience comes with mistakes done, not with the flow of time and we understand all do’s and don’ts in custom software development. Our website developers have dealt with projects of any complexity and size: from tiny digital products to sophisticated enterprise software; and we know our stuff when it comes to custom web development.

Mobile Development

We design and develop robust & intuitive iOS and Android mobile apps for startups and international brands innovating on mobile. Our focus is to deliver an exceptional user experience to end-users through our apps with 10+ years of experience in mobile app development. If you’re looking to leverage mobile technology for your business, our best app developers are at your service.

SEO Optimization

As search marketing becomes ever more expensive and the volume of search engine queries migrates to apps and aggregator sites, organic marketing or search engine optimization becomes ever more important. 85% of users generally click on organic results in Google and Bing.

Lead Generation

We have achieved amazing results for our clients’ teams, enabling them to reduce the cost of customer acquisition, increase sales, and dramatically improve return on investment from online paid media. We cut through the hyperbole and spin of the murky world of paid digital media to ensure you get maximum value for every pound, euro, or dollar that you spend.

Other IT Support

So, let’s have a talk and see how you can outsource your IT projects to us.

Email us at info@shourai.io or send a message here.

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10 Signs Your Website Needs an Upgrade

frederic — Fri, 07 Aug 2020 04:12:30 +0000

How do you know your website is outdated? Here are the top 10 signs your website needs an upgrade to improve your brand image.

1. Your site doesn’t rank well

One of the first clues that you need a website upgrade is if your site is performing less well than it did in search engine results. A good page design will consider the site goals and optimization.

If your site is missing meta data and alt tags, or lacks the ability to add these, then it is time for an update. Sometimes a complete overhaul may be what’s needed to bring your site up-to-date and to ensure all your content is fresh and relevant.

2. Your website is chaotic

When small changes are difficult or impossible to make, then it can often be better to start from scratch and create one which is better organised and where everything works as it should.

If your website is built on a platform that is difficult to work with, or that requires a third party to make even the simplest updates, consider a new website built in an easy-to-use content management system (CMS).

3. Outdated Visual Appeal

Sometimes, looks do matter. Design trends is constantly changing and there will come a time that your website will look out of date. Updating to something more modern will give visitors the impression that your company is forward-thinking and on point.

4. Not responsive and Mobile Friendly

With increasing numbers of people browsing and buying on smartphones, any website that doesn’t provide for these users is going to lose out and find their search engine rankings getting worse.

5. Poor user experience

Providing a great customer experience covers all aspects of a website. Nowadays, many users or visitors purchase from a website that offers them the best user-experience even if the price is a little bit higher than others. Importantly, a simple and quick checkout process is also needed. If your site does not offer an excellent user experience, is difficult to navigate and doesn’t offer engaging, valuable content, your users will leave. You definitely need an upgrade.

6. Slow loading / Speed

You should consider how fast your website works. Visitors wants a website that loads instantly, so if yours takes its time to render on their device, you may lose a lot of business. Even a one-second delay has been shown to drop conversions by 7% and up to 40% of visitors abandon a website when the landing page takes more than a couple of seconds to load. Few people are ever going to make it to the checkout if this happens on every page.

7. Your site is more than 5 years old.

While there’s no hard and fast rule for how long a website should last, there have been a lot of advances in technology, best practices, and how Google ranks sites in the last few years, so if your site is more than a handful of years old, it could probably benefit from some level of overhaul.

8. Your site is not delivering the traffic, leads and conversions you expect.

Your website is one of the source of you company’s information, products or services, and through it, there is an interaction with prospects and customers.

If your website does not have easy ways for visitors to sign up for information or join your email list, if you’ve seen significant drop-offs in traffic and leads, your visitors are clearly not finding what they’re looking for, and you might want to consider a site upgrade to bring them back.

9. Security matters

Security matters to everyone. Websites are getting hacked more frequently. It is easier for older websites to fall victim due to their reliance on older-possibly outdate-technology. You should make sure your site is using an SSL Certificate and is protected with HTTPS.

10. All your competitors have newer websites.

You’re going to be in a significant disadvantage if your competitors have websites that look and work better than yours. If your website is lagging behind competitors, consider an update to propel you to the front of the pack. YOU HAVE TO STAND OUT!

If you are thinking of updating your website, whether its for SEO, Mobile and Web App Development, Lead Generation or much more, you can check out our wide range of services here.

I hope you learned something from our aticle today: 10 Signs Your Website Needs an Upgrade

Resources:

https://www.marketing-partners.com/conversations2/seven-signs-its-time-to-update-your-website

https://www.websolutions.com/blog/8-signs-your-website-needs-a-redesign/

***https://www.granite5.com/insights/14-reasons-why-you-need-to-update-your-website/

***https://www.eukhost.com/blog/webhosting/6-signs-that-you-need-to-upgrade-your-website/

https://www.canva.com/learn/under-construction-page/ (image)

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Technology In the World of Business: Today and the Future

frederic — Wed, 29 Jul 2020 06:36:56 +0000

Technology in the world of business has transformed our world and daily lives. It has created remarkable tools and resources, putting useful information at our fingertips.

Technologies from smartwatch to smartphone to computers to robotics, made their way to this modern world which will likely emerge to a much better, faster, more portable and higher-powered than ever before. With all of these revolutions, technology has also made our lives easier, faster, better, and more fun.

The advancement of the technologies have provided quicker ways to communicate through instant messaging apps and social media platforms.

“Social media isn’t the only big statement digital technology has made. Neither is social media the only way technology has had an impact in everyone’s life… Before mobile technology, you had to search through a dictionary to understand the meaning of a word. Now you can look words up in a dictionary app or quickly search the Internet. Beyond words, you can search for practically anything on the Internet using search engines like Google and Bing.” says Kristijan from an article in Aging In Place.

Another article from The Future of Things provided HR Technology features that helps businesses in some ways, “Businesses already adopted many changes that entirely modified the way some tasks are being handled, and that’s for the better. The tendencies that happen in business at the moment will have a direct impact on the profitability of companies. There are official reports created by trustful research companies and business magazines that emphasize the current global market. One of the reports was published by Accenture in 2017, and it presented a vision that finally contoured now.

Executives can now rely on software programs that are able to organize the information they need in order to keep the business running. Back-office and HR technology represents the future of managing a business. This could lead to saving huge amounts of money. Cutting costs on managerial services by using software that gathers all processes together and handles them at once represents a big step forward for the business industry. Here are some features that business owners can use since the technological boom happened:

Tracking time efficiently
Tracking time implies many calculations and human errors can lead to serious consequences. Having a program handling this task is safer and rapid. Time tracking in businesses is directly linked to internal costs and margins, that have to be estimated correctly. Every business should invest in customization time-tracking software programs to improve profit rates.

Having all expenses in one single place
Calculating mileage can be troubling if the expenses are not stored properly. Having the business receipts in one place only and automatically calculating the mileage or the taxes based on the respective receipts can minimize errors and reduce the time spent on completing these tasks.

Handling client invoicing better
Client invoicing often involves legal issues, so it’s best to handle them technologically rather than manually. One way to do it is by generating and storing them in a program. Streamlining payments and recovering costs has never been so easy.

Storing documents in the cloud
Physical archives should remain in the past. Only regulated businesses require hard copies of their documents. Modern businesses have the chance to store all their documents in the cloud. Since cybersecurity improved visibly in the past few years, there is nothing to worry about.

24/7 access
This is one feature that business owners should appreciate the most. The fact that they can access complex databases from the comfort of their home, without being required to go to the office to make a major change or send a report is perhaps the biggest benefit of them all.

These are processes that previously required one employee for each category. Entrepreneurs can now use a simple program to handle all of them at the same time, without requiring further guidance or paying five different salaries. Buying a software license instead is much cheaper and ten times more effective. An online electronic solution could save entrepreneurs a lot of money, time – which is the most precious resource – and energy.”

Artificial Intelligence

It was also posted in Forbes that “The companies succeeding with AI are those that are reorienting their entire business around the technology. Their leaders are finding ways to incorporate advanced data analytics and automation into marketing, business development, customer service, and virtually every other business process. By making AI part of their DNA, these companies are poised to capitalize as advancements continue.

Of course, implementing AI — or any new technology — isn’t without its hurdles, especially for companies without an abundance of in-house technical expertise. But early adopters understand that the technology is still in its infancy and embrace the challenges that accompany integration. They know it’s better to face those difficulties now than to sit on the sidelines and miss the opportunities that AI will present in the near future.

If you’re a business leader planning your own AI implementation, there are several steps you can take to both minimize short-term challenges and maximize long-term value.

1. Align AI use with specific business objectives.
2. Turn existing jobs into “superjobs.”
3. Teach your team to work with data and AI solutions.

Technology has truly left a huge impact and will definitely continue to evolve and will surely evolutionize our lives.

For more articles please click here.

Resources:

https://aginginplace.org/technology-in-our-life-today-and-how-it-has-changed/

https://thefutureofthings.com/12195-how-technology-will-shape-the-future-of-business/

https://www.forbes.com/sites/serenitygibbons/2019/09/19/the-technology-of-the-future-is-changing-business-today/#36eb93ae4fe1

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Digital Transformation: Everything You Need To Know

frederic — Wed, 22 Jul 2020 06:18:31 +0000

Digital transformation is the integration of digital technology in all aspects of the business and by doing this, fundamentally changing the way the business operates and the way it provides value to its clients.

5 Social Trends Driving Digital Transformation
1. Most shoppers look online for purchases.
2. Customers are shopping more omni channel than ever.
3. Most shoppers seek instant-purchase gratification.
4. Many brands need an online presence to show value.
5. Most of today’s work is done online.

The 5 Elements of Digital Transformation
1. Integrating digital tech.
2. Improving customer experience.
3. Modernizing company culture.
4. Focusing on core business needs
5. Strategizing based on tech/digital landscapes.

Digitize to Survive
1. Most companies have an online presence.
2. Most brick and mortar stores have built online shops.
3. Many small businesses have moved to online-only storefronts.

Shourai Ltd. is an IT Consultancy Agency built by entrepreneurs for Digital Agencies and entrepreneurs. We form long-term partnerships with our clients, supporting their digital transformation projects. Nothing is impossible; we design and build responsive websites, eCommerce, apps, bespoke systems integrations, IT support and much more. We love startups but we also provide innovation and consultancy for businesses wanting to move in new directions.

So let’s have a talk and see how you can outsource your IT projects to us.

Email us at info@shourai.io or click here.

Reference:

What is Digital Transformation? A Practical Beyond-the-Buzz Look at How to Adapt in a Digital World

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Lead Generation Process: A Sample Guide

frederic — Mon, 06 Jul 2020 05:00:45 +0000

WHAT’S A LEAD?

A lead is an individual, a company, or organization with an interest in what you are selling.

WHY IS IT IMPORTANT?

The market is constantly changing. Buyers reaching out to the businesses for their needs is no longer the trend nowadays. Instead, businesses find new ways to reach buyers. This is where Lead generation takes place. Having a solid Lead Generation strategy will help the business in building trust and capturing interest. It enables the websites to generate more traffic which helps the business to gain more profit in the process.

LEAD GENERATION PROCESS: A SAMPLE

A lead generation process may differ from company to company. The illustration provided below is focused on digital marketing. Its roughly how it works in general.

To know more about the basics of Lead generation, click here.

INTERESTED IN LEAD GENERATION?

Let us know how much you want to grow and we’ll get you there!

Email us at info@shourai.io

Source:

https://coschedule.com/blog/lead-generation-process/

https://www.k2bindia.com/services/lead-generation/ (Picture)

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