People have switched to online business most especially with the pandemic situation that started last year.

So, let’s talk about e-commerce which is one of the technology trends that is being used more often these days.

To be able to help your business grow with e-commerce, here are some keys from MoEngage:

1. Mobile is on Move

Mobile is not the future of the e-commerce world, it’s the present now. With each passing day, the number of smartphone users is rising, and the role of smartphones in e-commerce traffic is getting crucial, as customers in a large number are using smartphones for online shopping. The number of smartphone users for online shopping has crossed more than half of the world population. The desktop still is the primary method for customers for their e-commerce shopping. However, it won’t last long, as global trends in the e-commerce sector disclose that mobile devices will be the primary technology utilized to find out, conduct research, and buy goods/services.

In a nutshell, smartphone users will be the center of your business operations. Mobile optimization has a direct influence on the rank of your online store on any search engine, and mobile-friendliness is now a prominent factor in the ranking algorithm. You can comprehend it with one example that 40% of mobile device users will look for a competitor after having a bad experience.

2. Mobile Wallet and App

Only optimizing your e-commerce business for mobiles isn’t sufficient now. You need to integrate the functionality of a mobile wallet into your business website. Besides, you should think about the launch of a mobile application for your online business. A user-friendly mobile app is one of the essential technology trends for e-commerce in 2019. As the number of online shopping customers is rising, the buyers comprehend the advantages and add the security of using a mobile wallet for the payment of their online shopping. It means that your mobile patrons expect to use a wallet to give a final touch to their online shopping. Integrating a mobile wallet into your e-commerce will increase your sales.

It is more convenient for shoppers to purchase online using a mobile app, as it gives a more mesmeric atmosphere for them. Your mobile app is like a departmental store while the website is like a pop-up shop.

3. Voice Search

In the current world, we have a large number of virtual assistants such as Google Voice Search, Amazon Alexa, Cortana, Viv, Google Home, and Siri. These virtual assistants have been training customers to use their voice for their search on search engines. With time, voice search will be one of the significant innovation drivers for e-commerce. Google has marked that more than 20% of mobile device queries are based on voice. Besides, more than 40% of millenarians do their searches via a voice assistant.

You can term voice search technology as a crucial step to ensure customers’ loyalty. The use of AI (artificial intelligence) is meant for comprehending the search query well and serving the customers with the most appropriate answers/results.

4. Product Customization

The importance of allowing customization of the product is increasing, and it is becoming one of the crucial components in the e-commerce world. Additionally, product customization is one of the emerging technology trends for the e-commerce business as well. As product customization makes customers’ purchases convenient, it has the potential to remove the hassles of online purchases and caters to the needs of today’s buyers.

Automation is playing a pivotal role in the customization of products/services. For instance, YouTube offers a recommended video playlist as per the behavior of a user. The service gets more customized for the customers with their usage pattern.

Several different businesses across the globe are using the same process. From the choice of entertainment, clothes, furniture to furnishing, product customization has become more one than a trend. Businesses are customizing the products to make their customers’ purchases convenient and comfortable for them.

5. ROPO / ROBO will rise

ROPO (Research Online, Purchase Offline) or ROBO (Research Online, Buy Offline) has been a noteworthy trend for the last few years. However, it can’t be taken as the evolution of the e-commerce business world. It can be viewed as the pinnacle of the online shopping technologies of the last decade.

With ROBO or ROPO, customers find it more convenient to search for products/services at the best probable prices. On the other hand, ROPO helps e-commerce business owners to track their offline conversions.

As a business owner, you need to strengthen your digital marketing strategies around the trend of ROBO. Backed by several metrics and techniques such as CRM, consumer shopping history, mobile payment, and social integration, you can individually fulfill the need of ROBO shoppers.

Apart from the trends mentioned above, trends like subscription-based services, product visualization, augmented and virtual reality, adoption of big data and analysis, and dropshipping are the ones that will revolutionize the e-commerce world.

E-commerce technology has been greatly improved compared to the past years and that does not stop even up to this day. It is still improving and will even grow in the next years to come.

If you need help with digital marketing services such as website and mobile development, SEO, Lead generation, and other IT Services, Shourai can help. Send us a message here or email us at info@shourai.io

Topic: E-commerce Technology Is Your Best Bet To Grow

For more articles, click here.

References:

https://www.moengage.com/blog/5-e-commerce-technology-trends-that-will-shape-the-future/

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Anyone can succeed at marketing strategy. all you have to do is understand your market and its methods and put your plan into action.

These 10 marketing strategies from an article on Entreprenuer website will help fuel your business growth.

1. Use social media.

You can’t ignore social media. That’s where all the so-called magic is happening. Some businesses have been built solely on the backs of social media. It can be intimidating at first. Sure. But as you build momentum, you’ll find posting on social media to get easier and easier over time.

Of course, you could also hire a social media manager if you have money to burn. But if you don’t, just be yourself. Be authentic. Post your thoughts. Post your products. Post anything that you find relevant and useful that would help your audience either learn more about you and your business or about the industry that you’re in.

Use direct messages on platforms like Instagram and even Snapchat or Twitter to reach out to other successful businesses or even to communicate with potential customers who might be looking for your products and services. This is very powerful marketing.

2. Create video tutorials.

One of the most effective ways to get the word out on your business is to create video tutorials. Teach people something useful. Walk them through it. Hold their hands. Step-by-step tutorials are all the rage. The better you are at this, and the more value you provide, the quicker you can boost your visibility, and ultimately, your sales.

Today, YouTube is the second-largest search engine in the world behind Google. Whenever someone wants to learn something visually, they head there. You’ve likely done it yourself countless times. So just ask yourself what you could teach in your business that would help consumers solve some pain point? What got you into business in the first place?

3. Start blogging now.

Sure, you could start a blog. If you don’t have a blog for your business, then you need to start one immediately. But you don’t just have to blog on your own blog. Most people find blogging mundane because they lack visibility. The truth is that your blog is going to be like a barren desert unless you know what you’re doing.

But this isn’t just about posting your ideas on your own blog. You should start authority blogging. Use platforms like Medium to post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn’s publishing platform. These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now.

When you do blog, ensure that you blog effectively. Don’t post thin content. Think about adding value. Worried about revealing all your business secrets? Don’t be. Give away the farm. Give people so much value that you instantly become an authority in their eyes. This is one of the most powerful strategies you can use to market any business.

4. Understand search engine optimization. 

This is an area of marketing that I’m incredibly passionate about. But it’s also an area that many people are deathly frightened by. Yes, SEO can be frightening. But it can also be powerful. And when you learn to leverage it and you learn SEO the right way, the sky truly is the limit.

There are companies out there who teach you how to use shady PBNs and other link schemes to “trick” Google. It might get short-term results, but in the long term, you’ll land in hot water. You can’t take shortcuts with SEO. Just like in business, you have to put in the work and the time if you want to see the results.

Some tips for doing this the right way? Don’t spam keywords. Hands down. This is one of the biggest mistakes most people make. Create your content for humans while also paying homage to search engines. But more importantly, ensure that whatever it is that you’re conveying is insightful, engaging, unique, and adds a tremendous amount of value.

5. Leverage influencers.

Want to get the word out there and boost your visibility on social media without taking years to build the audience? Then you should certainly leverage influencers. But the key is to find the right influencer. You don’t have to go with influencers with millions of followers. You could opt for micro-influencers with tens of thousands or even a hundred thousand followers.

The trick? Find the right influencer in your niche so that you’re targeting the right audience. It’s not just about spreading your message. It’s about spreading your message to the right consumer base. If you can do that properly, then you can likely reach a sizable audience for not much money invested when you think about the potential profit it can return.

If your sales systems and products are in place, then this makes sense. If you have an offer that’s clearly converting, and it’s simply about more visibility, then this is likely the right marketing strategy for you right now. Assess the situation and reach out to influencers and gauge their pricing. Do small tests and see what works, then scale.

6. Build a great lead magnet.

So much effectiveness in marketing really does boil down to creating a great lead magnet. I’ve found that the right lead magnet presented to the right audience can have explosive results. The best way to do this is if you can identify the right pain points and present a solution in your lead magnet, then you’re well on your way.

What problem are consumers facing in your niche? What made you get into business in the first place? Ask yourself these questions before building out your lead magnet. The better you identify the problem or pain points at the outset, the better you’ll be at actually addressing that with a solution in your lead magnet.

What type of lead magnet should you build? That could either be an ebook, a cheat sheet, a checklist, a video, and others. Of course, it’s not just about the lead magnet. You have to have a squeeze page with sizzling sales copy to get people to drop into your funnel. But it all starts with a great lead magnet. The better it is, the more effective you’ll be at reaching your audience.

7. Use Facebook ads with re-targeting.

One of the most powerful methods you can use to market just about anything these days are Facebook ads. With Facebook, you can reach a very specific audience and you can do it very easily. You can target by interest, age, relationship status, geographic location, and so much much more.

But the trick here to getting great results isn’t just about click-traffic. You have to focus on conversions and re-targeting through pixels. If you don’t know how to install the Facebook Pixel on your site, then you absolutely must learn how to do this right now. Even if you’re not running Facebook ads, you can build your audience with a pixel.

Pixels track everyone who comes to your site, and you can build custom audiences around them. For example, if you post content about how to learn to drive a semi-truck, and you track visitors with pixels, you can then market truck driving certification to people who have already shown an interest in that already because they visited that specific page. And your conversions will skyrocket.

8. Use LinkedIn the right way.

Do you have a video on your LinkedIn profile? Did you know that you can easily add one? Why not take the time to introduce yourself and your business. Link that to your profile description. This is an easy way to passively market your business, and when it’s done right, it can lead to shocking results.

If you have lots of connections on LinkedIn and you’re not really posting on there, start immediately. You can reach a large audience, especially when your posts go viral. This is a great place to convey the entrepreneurial journey. Talk about your challenges and tell stories. The more effective your stories, the larger your potential reach when you go viral.

9. Create an affiliate program.

Most people don’t understand the power of affiliate marketing. Affiliates can provide massive fuel for growth. But approaching the right partners isn’t always that easy. You have to have good conversion if you want the bigger affiliate to take you seriously.

I’ve found that navigating the affiliate minefield can be tricky. It takes persistence and it takes true grit to make it through. Most of us get discouraged after a few setbacks, but you can’t allow emotions to get in the way when it comes to affiliate. Build an affiliate program and start reaching out to potential affiliates who can assist you.

There are loads of websites you can use as well such as E. Brian Ross’s JVZoo, or Tim and Eileen Barber’s ClickBank and Commission Junction to get the word out.

Related: The Affiliate Marketing Model: A Blueprint for Success in the Gig Economy

10. Use Email Marketing Sequences

Part of any good sales funnel is going to be an email marketing sequence. These are the automated messages that go out to users once they subscribe to your list. Use your email sequence to build a relationship with the subscriber. Be authentic and transparent. And convey your journey.

Use the email responses and clicks to segment your list. For example, if someone clicks on a specific link, they’ve clearly shown an interest in something. Tag that subscriber to market to them later. If someone buys, tag them as a buyer. Identifying your buyers and the interests of your subscribers is huge for segmenting.

When you do send broadcasts, split test. Split test everything, in fact, You never really do know what’s going to be the most effective until you pull the trigger and really test it out. This will help you understand what your audience responds to better, making you a better communicator, and better able to sell to your customers.

Here is another source from Coschedule that provided 10 Examples of Different Types of Marketing Strategies:

1. Social Media Marketing Strategy: This may encompass both organic and paid social strategies across platforms.
2. Email Marketing Strategy: Email marketing can quickly become complex. Having a plan is essential.
3. Inbound Marketing Strategy: This encompasses strategies that pull customers in — rather than using disruptive tactics, such as traditional advertising.
4. Content Marketing Strategy: Closely associated with inbound marketing but more specifically focused on the creation of content that pulls audiences in.
5. Editorial Strategy: For brand publishers, an editorial strategy, like what a news or media organization would have, maybe essential.
6. Marketing Communications Strategy: A strategy focused primarily on your brand messaging.
7. Digital Marketing Strategy: Could encompass all digital marketing (e.g. PPC, SEO, paid and organic social media, email — all things digital).
8. Internal Marketing Strategy: Large organizations may have internal marketing needs as well, like persuading internal stakeholders to support initiatives or just keeping staff informed and brought into the company’s mission.
9. Public Relations Strategy: PR strategies can often be complex, and in addition to customers, must consider building relationships with the publics and stakeholders, like the media, government decision-makers, and other influential entities and institutions.
10. SEO Strategy: Organic search is one of the most important traffic drivers for any website or business on the Internet. Success requires, you guessed it, a strategy.

No matter which type of strategy you plan and execute, they all follow the same basic principles:

• Who are you trying to reach? These are your target customers or audiences you need to buy a product, make a donation, persuade to support an idea, or take another action that supports your objectives.
• Where will you try to reach them? These network and channel-specific strategies put an emphasis on this area.
• How will you inspire them to take action and buy from you? Your branding, channels, and tactics come into play here.
• Which ways will you measure success? If you can’t measure it, then it didn’t happen. You must prove your strategy drives results.

If you need help with digital marketing services such as website and mobile development, SEO, Lead generation, and other IT Services, Shourai can help. Send us a message here or email us at info@shourai.io

For more articles, click here.

References:

>https://www.entrepreneur.com/article/299335
>https://coschedule.com/marketing-strategy/

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Nick Schaferhoff of Websitesetup.org provided the 27 quickest & easiest ideas for an online business for beginners and these are the following:

1. Start a Blog and Monetize it

In 2021, it’s easier to start a blog than ever before, and your blog can also be a big potential source of income (if you know how to monetize it).

Keep in mind that you don’t just start a blog and expect the money to roll in. You need to create content consistently, and it also needs to be content that educates, informs, or entertains people. In other words, it needs to capture their interest in some way.

What’s more, you need to sell something through the blog. This can be ad space, products, digital products, sponsored posts, coaching, ebooks, etc.

But if you’re willing to put in the work and you’re in it for the long haul, blogging can be extremely profitable (some bloggers make $50k per month or more).

Here are some resources to help you get started with your first blog:

• How to Start a Blog
• How to Increase Blog Traffic
• How to Monetize a Blog

2. Get Started With Affiliate Marketing

Affiliate marketing is basically the process of earning a commission by promoting somebody else’s product.

There are two main ways most people do affiliate marketing:

• Information products. You promote products like ebooks, membership sites, video series, etc. This type of affiliate marketing can earn you up to 50% or more in commission, has relatively low barriers to entry, and it’s easy to find products to promote.
• Amazon partners. Many affiliate marketers have success with Amazon. There are literally millions of products to choose from, and it can be quite profitable. For more information, you can check out the Amazon Associates Program.

Quick side note: Before you start affiliate marketing, it helps to have at least a basic knowledge of SEO and copywriting (more on each of these later).

That being said, you can read a few copywriting books and look through the beginner’s guide to SEO from Moz to help you get started.

3. Set Up an E-Commerce Site

One of the best ways to earn online income is by setting up an e-commerce store.

Here’s the plus side: if you try to go the route of affiliate marketing, the best affiliate marketers are focused on 3 main niches; dating, weight loss, and making money online. You would have to compete with the best of the best, and it’s not easy.

With the e-commerce route, in many markets, you’ll be competing against old-school business people who may or may not have any internet marketing experience. Many of them have glitchy, out-of-date websites, which leaves you a lot of room for improvement, and you can capitalize on their shortcomings.

It’s still not easy by any means. It requires hard work, and you need to stand out amongst the hundreds of thousands of e-commerce websites and online stores. But by filling a unique niche and executing the right marketing techniques, you can make your e-commerce store a profitable success.

Here are some tips to help you get started with your e-commerce store:

• Find a profitable market. Brainstorm some ideas, do keyword research, and try to get as specific as possible. For example, there is probably a lot of competition for selling surfboards. But if you narrow it down to surfboard racks, you may have a better chance of standing out in the market.
• Ask yourself, “Is the product expensive?” There are costs associated with manufacturing, distribution, reselling, etc. If your product isn’t expensive (at least $50 or more), there may be no profit left by the time you sell the product.
• Ask yourself, “Is the product in a growth market?” If your market has already passed its peak (i.e., the VCR market) and is on the downslope, you probably don’t want to get involved. Instead, you want to get into an industry that’s on the upswing – that’s where you’ll have the most profit and growth potential.
• Consider building a Shopify store. Shopify is a system built for e-commerce. With some basic web knowledge, you can set up a good-looking store very quickly, with a low-cost investment and with no coding needed. Shopify has a 30-day free trial too, so you can get started without spending a dime.

Here are some additional resources for creating a successful online store:

• How to Start an Online Store
• How to Build an Online Store using WooCommerce
• Best eCommerce Platforms

4. Self-Publish a Book on Amazon

Have you ever thought of writing a book, but didn’t know where to get started? All the publishing nonsense, editing, and formatting, marketing, etc.?

With Amazon, you can self-publish a book fairly easily, and really make money from it. There are some simple and inexpensive guides to help you write your book AND have it generate consistent income.

Here’s the secret sauce: If you can launch your book and get a few hundred sales in the first week, Amazon will take over and start promoting it for you. This way you can make some real money from it. It’s actually easier than it sounds, but we’ll get to that in a minute.

Here are a few tips for writing a book:

• Validate the book by giving a survey to friends, an email list, and/or survey sites like PickFu. By validating your idea before you write the book, you’ll improve the odds of people willing to buy your book (and you’re not wasting your time by writing it.)
• Create an outline and stick to it if possible.
• Set aside at least 30 minutes to an hour each day to write.
• Format the book according to Amazon’s standards.

Once the book is written and formatted, you can head over to KDP.amazon.com. Log in with your Amazon account, then under “Create a New Title”, select “Kindle eBook.”

Here’s a good strategy for your book’s launch week (to get 100+ sales):

1. Set the price at 99 cents for the first week.
2. Run a 99 cent promotion with sites like Buck Books and Robin Reads.
3. Post a book excerpt on a relevant subreddit and link it to your book page at the end.
4. Post 1-2 guest posts during the launch week that link back to your book page.
5. Blast your email list multiple times.
6. By the end of the week, hopefully, your book has eclipsed the top 5,000 or 10,000 overall paid ranking. From there, raise the price to $2.99, and continue raising the price $1 at a time every few days until it stops selling (then, lower it back by a dollar). This will tell you the optimal price for your book.

(Here’s a case study of a book that used this strategy to launch successfully and consistently bring in $3-$4K a month in profit.)

5. Create a Digital Product or Course

Creating a digital product or course is similar to writing an ebook. You’re monetizing your expertise by teaching it to others.

That being said, you don’t have the benefit of Amazon promoting your course. You have to do the promoting yourself through your own website, your email lists, and possibly through affiliate partnerships. You also need to create a compelling sales page that will convince visitors to buy from you.

If you don’t already have an audience, it might be better to self-publish on Amazon first. That way, you can validate your course idea, grow your email list (just make sure to have an email opt-in at the front and back of the book), and more or less create a rough draft of the course (since it will probably be similar to the book).

Here are some additional resources to help you with an online course creation:

• TheRiseToTheTop.com – David Siteman Garland’s website that’s helped thousands of entrepreneurs launch profitable online courses.
• Monetize Your Expertise Podcast – Helpful episodes by online course expert Grant Weherley to help you start your first online course.

6. Become a YouTuber

Videos are becoming more and more popular. From Instagram and Snapchat Stories to Facebook Live videos, videos will only continue to grow. If you’ve always loved the thought of being behind the camera, now is the time you can take advantage.

Whether it be starting a vlog and getting ad revenue/selling products to your audience, or building a YouTube channel to drive more traffic to your website – 2021 is a great time to get started.

Not only will making YouTube videos help you tell better stories and provide more valuable content to your audience – it can also help you get profitable speaking opportunities.

The best part is, you don’t even need to go out and buy an expensive new camera – as long as you have a smartphone with a quality camera lens, you can start filming your first video right now!

7. Start App Development

Mobile apps are getting more and more popular by the year. If you have an idea for a cool, useful, and/or fun app for a phone or a tablet, this may be the way to go.

It helps to have some coding knowledge, but it’s not an absolute necessity. There are plenty of software developers looking to collaborate with people on app creation.

Word of caution: the app market is saturated right now, so make sure you validate your app and do your research before investing lots of money in your idea.

Here are some resources to help you in the app development process:

• How to Build Your First Mobile App by Entrepreneur
• How to Find and Hire the Best App Developers by Yalantis

8. Learn Facebook Advertising

Facebook continues to expand and grow. Therefore businesses are spending more on Facebook ads. But here’s the problem: a lot of old-school businesses don’t know what they’re doing when it comes to Facebook ads. Even newer companies don’t have the time it takes to learn the ins and outs so that they get the most return on their Facebook ads investment.

Consequently, they’re looking for Facebook ad specialists to step in and do it for them. Luckily, this is something you can learn fairly quickly. Once you do, you can reach out to businesses and offer to help create profitable Facebook ads.

Here are some Facebook Ad resources you can learn from:

• How to Create the Perfect Facebook Ad in Minutes
• The Beginner’s Guide to Facebook Advertising by AdEspresso

9. Learn and Master SEO

SEO (Search Engine Optimization) refers to getting a website to rank higher for certain “search terms” in search engines like Google. When a website ranks higher, it gets more relevant traffic and in turn, can make more revenue.

This is another highly valued skill in the internet marketing world. That being said, it can be a bit difficult because Google is always changing its algorithms. With it, some of the rules of search change. You always have to be on the leading edge, learning, and testing new strategies.

If you can master SEO, companies will always be willing to pay you for your help.

10. Become a Copywriter

Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. It can range from anything to sales pages, to email marketing, to even quality blog content.

If you have a natural inclination and passion for writing, copywriting may be your ticket to earning online income.

It’s a great way to achieve freedom in your life. Not only does copywriting allow you to work remotely, but it also allows you to control your schedule. Plus, learning the skill itself will help you in many areas of online business (i.e. building a blog, affiliate marketing, etc. – when you can write in a compelling way, all of these become much easier!)

11. Skype Coaching

Do you have expertise that you’d like to help people with? Then Skype coaching may be a potential option for you. Basically, you hop on Skype and provide assistance to your coaching clients. This can come in the form of daily, weekly, or monthly calls.

There are Skype coaches for just about everything – life coaches, health coaches, dating coaches, etc.

Note: It’s much easier to market your coaching services when you also have a blog on your coaching topic.

12. Buy and Flip Domains

You’ve probably heard of people who buy and “flip” real estate, right? They buy a house for a relatively good price, fix it up a little bit, and then resell it for a nice profit.

It’s the same idea for buying and flipping domains. Whether it’s your own domain, or whether you’re looking to buy somebody else’s site and flip it, this can be a good source of online income.

You can use resources like Empire Flippers to both buy and sell your domains.

13. Start a Podcast

A podcast can be a great revenue generator.

As you grow your podcast, you can offer paid sponsorships and sell your own products and services. Through the podcast, you’ll be able to earn the trust of your listeners, which makes them that much more likely to buy what you have to offer.

14. Dropshipping

Dropshipping is when you create an online store to sell other people’s products (i.e you don’t do any of the manufacturing or shipping). Then, you get a commission for each sale.

The benefit here is that you don’t have to risk buying up stock in a product and losing money if it doesn’t sell. The entry barrier is lower and you don’t have to invest nearly as much to get started.

If you’d like to learn how to dropship, Drop Ship Lifestyle is one of the best resources to help you get started.

15. Freelance Pay Per Click Consulting

(These are PPC ads)

You ever saw those sponsored ads at the top of your Google search results? That’s Pay Per Click (PPC) advertising in action.

It’s a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Put simply, it’s a way of buying visits to your site.

If you can master this skill, you can offer the service to other businesses.

16. Sell Products on eBay

Sure it’s a bit old school, but people are still making lots of money on eBay. To start selling, you can do something simple like head to a local clothing store and buy some clothing on sale.

Then, you can list it on eBay for a higher price, and if it sells, you can reinvest the profit in more clothing and continue making more profit.

It requires some strategy and planning but is surely a profitable way of online business.

17. Become a Web Developer

A web developer is someone who knows how to build a website from the bottom up. In order to do this, you need to learn coding, which will take time and hard work. But if you’re willing to put in the effort, it can pay quite well.

Here are some tips for learning to code and getting started with web development.

18. Invest Your Time in Graphic Design

Ever saw a beautiful sales page or a website design that really jumps out at you? That’s all due to a graphic designer.

Graphic designers are basically visual communicators. They design web pages, sales pages, logos, and really anything else that needs to look sharp.

To be a great graphic designer, you don’t need to be great at drawing, you don’t need a college degree, and you don’t need to buy a fancy expensive computer. But you do need to be a visual thinker, you do need to specialize in something, and you definitely need a portfolio.

19. Build Niche Sites

The idea behind a niche website is to target a specific niche (for example, a specific kind of photography), rank on Google for the keywords related to that niche, and then turn that traffic into earnings through affiliate offers or through selling your own products.

A lot of research goes into this – you should be ready for a bit of workload. If you create a good niche site, it can bring you an extra $500 a month or more.

For further reading, check out this post from Sean Ogle: How to Build a Niche Site that Brings in $500 a Month

20. Start a Consulting Business

Do you have tons of knowledge in a specific field? Then you may have what it takes to be a highly paid online consultant.

As a consultant, you simply must apply the knowledge, skills, and experience you have in a specific field to help clients solve a problem or issue they have in that field.

For further reading, check out this post from USA Today: How to Become a Highly Paid Consultant

21. Start a Paid Private Facebook Group

A paid private Facebook group provides you with the chance to create a highly engaged community.

It gives you a place to deliver your content, allows your community members to interact with each other, allows you to limit access to qualified members, and also allows you to moderate and control the group.

Note: If you already have a website and an email list, it’s easier to create a paid private Facebook group, but it’s not an absolute necessity.

22. Assist with Lead Generation

Businesses are always on the lookout for ways to create new leads. Leads, after all, are the lifeblood of businesses.

When you assist with lead generation, you basically play the matchmaker. You connect business with the leads for whom they can solve the problems.

23. Instagram Sponsorships

Do you love taking photos and dream of building up a great Instagram following? As you grow your following, more sponsorship opportunities will become available. For example, if your account is focused on fitness, you may be able to sponsor products like protein powder, supplements, etc.

24. Create SaaS (Software as a Service)

Google Apps, Dropbox, Leadpages – these are all SAAS.

SAAS is any kind of online software that you pay to get access to.

For this, you first must brainstorm/find an online service that people are willing to pay for on an ongoing basis. Once you create it, the challenge is to maintain it, which is not an easy task. That being said, it can be quite profitable if you can make it work.

25. Technical Writing

Ever wondered who wrote the instruction manual for that new TV? That’s the job of technical writers.

If you have a love for writing and like the technical side of things, then you may have what it takes to be a technical writer.

Here’s a resource that can help you get started: Starting a Technical Writing Business from Scratch

Here are some sites where you can find work:

• Freelanced.com
• Upwork.com

26. Resume/Cover Letter Writing

People will always be looking for jobs – they’ll need help with their resumes and cover letters.

That’s where you can come in and help them create a stellar resume to get them hired.

27. Tech Support

With online tech support, you basically offer your skills as a tech whiz. You can work with bigger companies or even one-on-one clients.

Tech support jobs can also regularly be found on Upwork.

If you need help with digital marketing services such as website and mobile development, SEO, Lead generation, and other IT Services, Shourai can help. Send us a message here or email us at info@shourai.io

For more articles about SEO, click here.

Reference:
>https://websitesetup.org/online-business-ideas/ 

The post The 27 Quickest & Easiest Ideas To Online Business appeared first on Shourai Ltd..

There are several factors that help businesses grow. Digital marketing is just one of the many. The role of digital marketing is vital to your business and is an essential way for business growth in today’s age.

No matter the size of your business, these simple points will broaden your mind about why you need a digital marketing strategy.

According to an article from Digital Marketing Philippines, the 12 reasons why digital marketing can help you grow your business are the following:

1. Because Digital Marketing Levels the Online Playing Field

Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the sufficient resources required to mount an online marketing campaign. Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic.

With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call center, small businesses can engage effectively with multiple customers, even to customers from any part of the world even if they don’t have physical stores or branches in these locations.

2. Because Digital Marketing Is More Cost-Effective than Traditional Marketing

Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results.

3. Because Digital Marketing Delivers Conversion

Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers, or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaigns towards conversion optimization, making it a top priority above everything else.

4. Because Digital Marketing Helps Generate Better Revenues

Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies than those who do not.

With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business – opening their doors to better, larger, and farther reaching markets both locally and abroad.

5. Because Digital Marketing Facilitates Interaction with Targeted Audiences

One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real-time. Engagement in any form is what your customers expect to receive when interacting with your brand or business. How your business handles such engagements and interactions will spell the difference between business success and failure.

Interacting and providing your customers with proper engagement points can give you an insight into what your targeted audiences want. This vital information will steer you towards making the right set of next moves, provide your customers with an even better experience, develop good relationships with them – gaining their loyalty and trust that you will need when your business begins to grow.

6. Because Digital Marketing Caters to the Mobile Consumer

Undoubtedly, the mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets, and other internet-enabled devices. These mobile devices have become a central part of American life that 91% of adults in the United States always have their devices within reaching distance.

Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion. Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions as confirmed by another report from eMarketer.

7. Because Digital Marketing Builds Brand Reputation

The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products, or services and may be interested enough to purchase what you have to offer. Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more – on a regular and continuous basis.

This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product, or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.

8. Because Digital Marketing Provides better ROI for Your Marketing Investments

With better revenues and better branding, Digital Marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure.

Digital Marketing on the other hand can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase. The key to success in Digital marketing, however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realize your ROI.

9. Because Digital Marketing Earns People’s Trust

Digital Marketing rides on the current online trend that focuses more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences. In the Nielsen Global Online Consumer Survey that involved 25 thousand consumers coming from at least 50 countries, 90 percent of respondents claimed they would trust information about a particular brand, product, or service if the data comes from people they know.

Digital Marketing leverages social media signals, social proof, and testimonials from actual consumers who have previously purchased, joined or availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences – most of which can be potential customers.

10. Because Digital Marketing Entices People to Take Favorable Action

While social signals and testimonials help earn trust from targeted audiences, Digital Marketing makes use of effective strategies that will entice people to take a favorable action your brand or business intends them to take. Conversion to leads or sales is still initiated and under full control by the website visitor. They are not compelled to do so but digital marketers can make use of clever and innovative ways to entice conversion using Calls-To-Action.

Calls-To-Action specifies what your web visitors should do next – either to sign up, like, download something, call or buy – specific steps that will entice them to perform a favorable action. Innovative forms, buttons, and texts are optimized according to copy, color scheme, graphics and even positioning on the page to generate the best results in terms of generating favorable action.

11. Because Digital Marketing Makes You Ready for the Internet of Things

The “Internet of Things” is a global ecosystem of interconnected devices – tablets, smartphones, gadgets, appliances, and more – that can interact with each other through the Internet. Sounds like something from a Sci-Fi thriller, but this is what the projected 24 billion gadgets by the year 2020 will actually head to. Digital Marketing will prepare your business for this eventuality, an interconnected ecosystem that will permeate through every aspect of people’s lives. Survival for your business in the era of the “Internet of Things” means inclusion in this interconnected grid – giving you an access window to reach out to targeted audiences belonging to this online grid.

12. Because Digital Marketing Ensures Business Survival Online

It is a normal occurrence for brick-and-mortar business establishments to encounter visitors entering their store, skimming through and inspecting products, then leave without buying anything. Many kinds of people like these come and go, but a targeted few will actually make a purchase and if satisfied, will come back for more on a later date. If you get less of the later and more of the few, sooner or later your brick-and-mortar business will cease to exist.

If you need help with digital marketing services such as website and mobile development, SEO, Lead generation, and other IT Services, Shourai can help. Send us a message here or email us at info@shourai.io

For more articles, click here.

Reference:

>https://digitalmarketingphilippines.com/12-reasons-why-digital-marketing-can-help-you-grow-your-business/

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Frank Landman, a freelance journalist who writes for Readwrite.com, enumerated some trends and these are the following,

“1. Live Video
Live video streaming has exploded over the past three years (and will continue to do so over the next decade). Powered by social media platforms, live streaming is available to the masses and provides an avenue for the continued democratization of the content. Just consider the following data points as curated by HubSpot:

Internet users watched approximately 1.1 billion hours of live video in 2019.
By 2027, the live video streaming market is expected to hit $184.3 billion.
By 2020, live streaming is expected to account for 82% of all internet traffic.
Those are significant numbers – too significant to ignore. And there are plenty of reasons why businesses are making the jump to live video, including:

There’s almost no learning curve to record live video. There’s no need for a script, props, or post-production. You hit the record button and push out live content. It’s casual, relaxed, and relatable.
There’s no requirement for advanced technology. While you can certainly enhance quality with some tech upgrades, a smartphone is all that’s needed to get started.

The live video feels exclusive and commands longer average view times when compared to pre-recorded videos. (There’s a sense of urgency from the viewer that they might not be able to see the content later.)
Live streaming video is used in a variety of capacities and is highly dependent on your brand, goals, and content strategy. However, it’s ideal for things like Q&As with an audience, customer support, special announcements, interviews with influencers, live events, and backstage events.

If you’re new to live video but want to get started, the best piece of advice is to jump in and do it. Try a couple of videos and see what happens. Were you comfortable? Did you enjoy it? Did the audience engage? What can you learn?

Your first shot at live streaming won’t be perfect, but you can always optimize over time.

2. Programmatic Advertising
Another sweeping trend is the growth of programmatic advertising. If paid traffic is part of your strategy for 2021, you need to gain some understanding and proficiency in this area.

As MarTech Advisor explains, “Programmatic advertising is the process of automating the buying and selling of ad inventory in real-time through an automated bidding system. Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem.”

Over the past couple of years, programmatic advertising has become the preferred method of running ad campaigns. It offers real-time insights, enhanced targeting capabilities, increased transparency, better budget utilization, and provides a way to combat ad fraud effectively.

Programmatic advertising can be deployed in a variety of channels and formats, including display ads, video ads, social ads, audio ads, native ads, and digital out-of-home (DOOH) ads.

Contrary to how traditional media buying works, programmatic advertising doesn’t usually involve publishers and advertising working together in a one-to-one fashion. The type of programmatic deal – such as real-time bidding, private marketplaces, preferred deals, or programmatic guaranteed – determines how they’re delivered.

3. Voice Search
Would it surprise you to learn that approximately 27 percent of the online global population uses voice search on mobile? Or that more than 1 in 3 US internet users use a voice assistant monthly (up from just 9.5 percent in 2018).

Consider that by the end of 2020, roughly 30 percent of all internet browsing sessions will include voice search. And that more than half of adults use voice search on a semi-regular basis.

The writing is on the wall. Voice search will soon become the preferred method of browsing the internet. It’s faster, hands-free, and ultimately more convenient.

So what does that mean for digital marketing? Well, it changes everything, particularly on the content strategy side of things. People speak differently than they write. Consider, for example, someone searching for a pizza restaurant. Their queries might look like this:

Typed: pizza restaurant Bronx

Spoken: What’s the best pizza restaurant in the Bronx?

Voice search is ushering in a new age of SEO and content creation where long-tail keywords are the focus. Natural, conversational language wins the day. Brands that adapt to this style will see their SEO rankings improve and search traffic scale.

In terms of blogging strategy, brands should focus on developing content that answers questions. People go to Google when they have a question and the search engine knows this. So in an effort to satisfy their users, they’re elevating content that answers very specific questions.

4. Interactive Content
Online users are growing bored with basic blog posts and static content. They want to be stimulated. They also want control over their experiences. And these desires are currently culminating in the rise of interactive content.

Research shows that interactive content gains 2X more engagement than static content. This has led 34 percent of marketers to include interactive content in at least 10 percent of their strategies.

The most popular types of interactive content include quizzes, polls, interactive infographics, AR, VR, and online calculators.

Interactive content is typically just a subsegment of the larger content strategy. But in 2021 and beyond, it’s going to become an even bigger portion. While many brands are currently developing one piece of interactive content for every nine pieces of static content, that number will likely increase to 20 percent.

5. Shifts in Influencer Marketing
In 2016, the influencer marketing industry was worth an estimated $1.7 billion. By the end of this year, it’s projected to be worth somewhere north of $9.7 billion.

People like to hate on influencers, but they’re effective. The earned media value for money spent on influencer marketing was roughly $18 for every dollar spent in 2019. And over the last three years, there’s been a 1500% increase in brands searching for “influencer marketing” on Google. In other words, it’s effective and here to stay. But as we enter into 2021, this industry will undergo significant shifts that will ultimately change the way businesses approach marketing and advertising.

One of the biggest shifts will be the rise in micro-influencers. These are influencers who have small yet loyal followings (anything less than 10,000 followers). And what they lack in reach (compared to large influencers), they make up for with high engagement and affordability.

It’s also possible that we’ll see an increase in performance-based influencer marketing. In the past, it’s always been sort of a flat fee deal. Businesses pay per post and the influencer gets the same amount of money no matter what happens on the engagement front. But as the influencer arena gets more competitive, brands will gain more leverage. Soon, we could see payment based on the number of clicks, comments, or even sales.

Ultimately, the changes in this space will be dictated by consumers. Followers make it clear what they do and don’t respond to by the type of engagement they offer. As brands and influencers gather more data and analytics from these types of posts, they’ll iterate and zero in on what works best.”

An article from propelrr.com also identified 10 insights into foreseeable digital marketing trends in 2021:

1. Non-linear customer journeys are becoming more evident.
2. More efficient marketing automation.
3. Stronger need for voice search optimization.
4. The further use of mobile search.
5. The appearance of more Featured Snippets on SERP.
6. Using Shoppable posts on social media platforms.
7. AI-powered chatbots for better response management.
8. More appearances of ephemeral content on different platforms.
9. The use of more programmatic advertising.
10. Higher investment in YouTube advertising.

In addition, below are 9 top digital marketing trends for 2021 cited by Matt Ellis of 99designs.com:

1. Inclusivity
2. Featured snippets & no-click searches
3. Sustainability: loud and proud
4. Ad-blocker blockers
5. Image and video SEO for visual searches
6. Interactive content
7. Customer segmentation
8. Local SEO
9. Oldies but goodies

As a Digital Agency, we at Shourai, provides a great service that will surely help your company grow.

So let’s have a talk and see how you can outsource your IT projects to us.

References:

https://readwrite.com/2020/11/17/exploring-the-top-digital-marketing-trends-for-2021/

https://propelrr.com/blog/digital-marketing-trends-2021

https://99designs.com/blog/marketing-advertising/digital-marketing-trends/

The post The Biggest Trends in Digital Marketing in 2021 appeared first on Shourai Ltd..

It needs no explanation that Marketing is a vital tool for any type of business to maximize its potential customer base.

We’re a small team comprising of digital marketers, technology engineers, resourceful growth hackers, and hard-hitting hustlers committed to help small and medium companies. Over the past years, we’ve helped others grow and scale their businesses.

So, what are the services that we offer?

• Web Development

We have jack-of-all-trades website developers. You might only have an idea of what you want – it is enough for us to start working. Shourai has walked a hard way to become who we are now: self-confident, reliable, and trustworthy. Experience comes with mistakes done, not with the flow of time and we understand all do’s and don’ts in custom software development. Our website developers have dealt with projects of any complexity and size: from tiny digital products to sophisticated enterprise software; and we know our stuff when it comes to custom web development.

• Mobile Development

We design and develop robust & intuitive iOS and Android mobile apps for startups and international brands innovating on mobile. Our focus is to deliver an exceptional user experience to end-users through our apps with 10+ years of experience in mobile app development. If you’re looking to leverage mobile technology for your business, our best app developers are at your service.

• SEO Optimization

As search marketing becomes ever more expensive and the volume of search engine queries migrates to apps and aggregator sites, organic marketing or search engine optimization becomes ever more important. 85% of users generally click on organic results in Google and Bing.

• Lead Generation

We have achieved amazing results for our clients’ teams, enabling them to reduce the cost of customer acquisition, increase sales, and dramatically improve return on investment from online paid media. We cut through the hyperbole and spin of the murky world of paid digital media to ensure you get maximum value for every pound, euro, or dollar that you spend.

• Other IT Support

So, let’s have a talk and see how you can outsource your IT projects to us.

Email us at info@shourai.io or send a message here.

Follow us on LinkedIn: https://www.linkedin.com/company/shourai-ltd

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Digital transformation is the integration of digital technology in all aspects of the business and by doing this, fundamentally changing the way the business operates and the way it provides value to its clients.

5 Social Trends Driving Digital Transformation
1. Most shoppers look online for purchases.
2. Customers are shopping more omni channel than ever.
3. Most shoppers seek instant-purchase gratification.
4. Many brands need an online presence to show value.
5. Most of today’s work is done online.

The 5 Elements of Digital Transformation
1. Integrating digital tech.
2. Improving customer experience.
3. Modernizing company culture.
4. Focusing on core business needs
5. Strategizing based on tech/digital landscapes.

Digitize to Survive
1. Most companies have an online presence.
2. Most brick and mortar stores have built online shops.
3. Many small businesses have moved to online-only storefronts.

Shourai Ltd. is an IT Consultancy Agency built by entrepreneurs for Digital Agencies and entrepreneurs. We form long-term partnerships with our clients, supporting their digital transformation projects. Nothing is impossible; we design and build responsive websites, eCommerce, apps, bespoke systems integrations, IT support and much more. We love startups but we also provide innovation and consultancy for businesses wanting to move in new directions.

So let’s have a talk and see how you can outsource your IT projects to us.

Email us at info@shourai.io or click here.

Reference:

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