To fit into the global market, as a business owner, you must adjust and be diverse. One way in doing so is getting your website translated into the global language which is the English Language or a multilingual website that depends on your target customers.

Based on the article written by Patrick Regan, there are ten (10) great reasons to translate your website and these are the following:

1. You want to expand your brand reach.
Targeting multilingual and global markets is a great way to sustain company growth, and localized websites are the best way to reach them. They’re key for:

• Drumming up brand awareness
• Educating potential customers, distributors, or partners about your brand and its offerings
• And providing engaging customer experiences by serving new customers in their preferred languages

2. Your brand is gaining popularity abroad.
Sometimes your reputation precedes you, and your brand takes off in a new market unexpectedly. If you discover an unexpected overseas interest in your products or services, keep the momentum going by translating your website. This shows your appreciation for your new customer base and gives them a platform to directly engage with your brand.

3. You already do business abroad.
If you’re already conducting business beyond your domestic market, it’s a best practice to provide localized information and support for international customers. Customers are far more likely to do more business with your brand when they can read product descriptions, understand shipping and payment options and transact in the language they’re most comfortable in.

4. Your competitors aren’t doing it—yet.
Having a translated website can differentiate your brand from the competition. Entering into a new market before your rivals can help you gain market share faster, and empowers you to set the standards for quality and services that your competitors will have to meet later.

5. Your competitors are already doing it.
Your competition may already be serving online customers in their preferred languages. To be relevant in those markets, you should translate your website, too. Luckily, there are translation solutions that get you in new markets fast, with brand-perfect translations that can give you an edge in UX and customer experience.

6. The law demands it.
Sometimes translation is more than just a best practice. In some markets and industries, it’s a legal requirement. Failing to meet these regulations won’t just result in lost business, but in penalties and fines, too.

7. The data suggests it.
Examine your website analytics. Besides your domestic market, where else is visitor traffic coming from? Are global visitors spending time navigating your site, or are they bouncing? Are they converting? Can they convert? Answering these questions with analytics data can reveal untapped markets that can be better served with multilingual websites.

8. You want the SEO benefits.
Your website is more than a platform for customers to engage and transact with your brand. You also reap SEO benefits from online content, which boosts search rankings and organic traffic. Multilingual websites multiply these benefits. The translated content is full of SEO-rich keywords that greatly help with discovery when users search in their preferred languages.

9. You want a boost in traffic and revenue.
Global users who can’t read your website won’t find you, and if they don’t find you, they won’t convert.

Making your content available in new languages will attract new customers, grow your website traffic, and ultimately lead to conversions. Conversions need not be limited to on-site transactions. Even non-transactional websites benefit from translation in the form of completed contact forms, informational downloads, and phone calls to sales reps.

10. You want to deliver a world-class customer experience.
Giving your multilingual and global customers an authentic online experience is the best reason to translate your website and can incorporate any or all the reasons above.

When you want to make new customers aware of your brand, support offerings you already provide, or do a better job of serving a market than your competitors, you do so by giving customers a CX that’s just as good as your origin websites. Your customers don’t just deserve that stellar experience—they expect it. Don’t let them down.

If you need help with digital marketing services such as website and mobile development, SEO, Lead generation, and other IT Services, Shourai can help. Send us a message here or email us at info@shourai.io

For more articles, click here.

Reference:

>https://www.motionpoint.com/blog/10-great-reasons-to-translate-your-website/

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Anyone can succeed at marketing strategy. all you have to do is understand your market and its methods and put your plan into action.

These 10 marketing strategies from an article on Entreprenuer website will help fuel your business growth.

1. Use social media.

You can’t ignore social media. That’s where all the so-called magic is happening. Some businesses have been built solely on the backs of social media. It can be intimidating at first. Sure. But as you build momentum, you’ll find posting on social media to get easier and easier over time.

Of course, you could also hire a social media manager if you have money to burn. But if you don’t, just be yourself. Be authentic. Post your thoughts. Post your products. Post anything that you find relevant and useful that would help your audience either learn more about you and your business or about the industry that you’re in.

Use direct messages on platforms like Instagram and even Snapchat or Twitter to reach out to other successful businesses or even to communicate with potential customers who might be looking for your products and services. This is very powerful marketing.

2. Create video tutorials.

One of the most effective ways to get the word out on your business is to create video tutorials. Teach people something useful. Walk them through it. Hold their hands. Step-by-step tutorials are all the rage. The better you are at this, and the more value you provide, the quicker you can boost your visibility, and ultimately, your sales.

Today, YouTube is the second-largest search engine in the world behind Google. Whenever someone wants to learn something visually, they head there. You’ve likely done it yourself countless times. So just ask yourself what you could teach in your business that would help consumers solve some pain point? What got you into business in the first place?

3. Start blogging now.

Sure, you could start a blog. If you don’t have a blog for your business, then you need to start one immediately. But you don’t just have to blog on your own blog. Most people find blogging mundane because they lack visibility. The truth is that your blog is going to be like a barren desert unless you know what you’re doing.

But this isn’t just about posting your ideas on your own blog. You should start authority blogging. Use platforms like Medium to post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn’s publishing platform. These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now.

When you do blog, ensure that you blog effectively. Don’t post thin content. Think about adding value. Worried about revealing all your business secrets? Don’t be. Give away the farm. Give people so much value that you instantly become an authority in their eyes. This is one of the most powerful strategies you can use to market any business.

4. Understand search engine optimization. 

This is an area of marketing that I’m incredibly passionate about. But it’s also an area that many people are deathly frightened by. Yes, SEO can be frightening. But it can also be powerful. And when you learn to leverage it and you learn SEO the right way, the sky truly is the limit.

There are companies out there who teach you how to use shady PBNs and other link schemes to “trick” Google. It might get short-term results, but in the long term, you’ll land in hot water. You can’t take shortcuts with SEO. Just like in business, you have to put in the work and the time if you want to see the results.

Some tips for doing this the right way? Don’t spam keywords. Hands down. This is one of the biggest mistakes most people make. Create your content for humans while also paying homage to search engines. But more importantly, ensure that whatever it is that you’re conveying is insightful, engaging, unique, and adds a tremendous amount of value.

5. Leverage influencers.

Want to get the word out there and boost your visibility on social media without taking years to build the audience? Then you should certainly leverage influencers. But the key is to find the right influencer. You don’t have to go with influencers with millions of followers. You could opt for micro-influencers with tens of thousands or even a hundred thousand followers.

The trick? Find the right influencer in your niche so that you’re targeting the right audience. It’s not just about spreading your message. It’s about spreading your message to the right consumer base. If you can do that properly, then you can likely reach a sizable audience for not much money invested when you think about the potential profit it can return.

If your sales systems and products are in place, then this makes sense. If you have an offer that’s clearly converting, and it’s simply about more visibility, then this is likely the right marketing strategy for you right now. Assess the situation and reach out to influencers and gauge their pricing. Do small tests and see what works, then scale.

6. Build a great lead magnet.

So much effectiveness in marketing really does boil down to creating a great lead magnet. I’ve found that the right lead magnet presented to the right audience can have explosive results. The best way to do this is if you can identify the right pain points and present a solution in your lead magnet, then you’re well on your way.

What problem are consumers facing in your niche? What made you get into business in the first place? Ask yourself these questions before building out your lead magnet. The better you identify the problem or pain points at the outset, the better you’ll be at actually addressing that with a solution in your lead magnet.

What type of lead magnet should you build? That could either be an ebook, a cheat sheet, a checklist, a video, and others. Of course, it’s not just about the lead magnet. You have to have a squeeze page with sizzling sales copy to get people to drop into your funnel. But it all starts with a great lead magnet. The better it is, the more effective you’ll be at reaching your audience.

7. Use Facebook ads with re-targeting.

One of the most powerful methods you can use to market just about anything these days are Facebook ads. With Facebook, you can reach a very specific audience and you can do it very easily. You can target by interest, age, relationship status, geographic location, and so much much more.

But the trick here to getting great results isn’t just about click-traffic. You have to focus on conversions and re-targeting through pixels. If you don’t know how to install the Facebook Pixel on your site, then you absolutely must learn how to do this right now. Even if you’re not running Facebook ads, you can build your audience with a pixel.

Pixels track everyone who comes to your site, and you can build custom audiences around them. For example, if you post content about how to learn to drive a semi-truck, and you track visitors with pixels, you can then market truck driving certification to people who have already shown an interest in that already because they visited that specific page. And your conversions will skyrocket.

8. Use LinkedIn the right way.

Do you have a video on your LinkedIn profile? Did you know that you can easily add one? Why not take the time to introduce yourself and your business. Link that to your profile description. This is an easy way to passively market your business, and when it’s done right, it can lead to shocking results.

If you have lots of connections on LinkedIn and you’re not really posting on there, start immediately. You can reach a large audience, especially when your posts go viral. This is a great place to convey the entrepreneurial journey. Talk about your challenges and tell stories. The more effective your stories, the larger your potential reach when you go viral.

9. Create an affiliate program.

Most people don’t understand the power of affiliate marketing. Affiliates can provide massive fuel for growth. But approaching the right partners isn’t always that easy. You have to have good conversion if you want the bigger affiliate to take you seriously.

I’ve found that navigating the affiliate minefield can be tricky. It takes persistence and it takes true grit to make it through. Most of us get discouraged after a few setbacks, but you can’t allow emotions to get in the way when it comes to affiliate. Build an affiliate program and start reaching out to potential affiliates who can assist you.

There are loads of websites you can use as well such as E. Brian Ross’s JVZoo, or Tim and Eileen Barber’s ClickBank and Commission Junction to get the word out.

Related: The Affiliate Marketing Model: A Blueprint for Success in the Gig Economy

10. Use Email Marketing Sequences

Part of any good sales funnel is going to be an email marketing sequence. These are the automated messages that go out to users once they subscribe to your list. Use your email sequence to build a relationship with the subscriber. Be authentic and transparent. And convey your journey.

Use the email responses and clicks to segment your list. For example, if someone clicks on a specific link, they’ve clearly shown an interest in something. Tag that subscriber to market to them later. If someone buys, tag them as a buyer. Identifying your buyers and the interests of your subscribers is huge for segmenting.

When you do send broadcasts, split test. Split test everything, in fact, You never really do know what’s going to be the most effective until you pull the trigger and really test it out. This will help you understand what your audience responds to better, making you a better communicator, and better able to sell to your customers.

Here is another source from Coschedule that provided 10 Examples of Different Types of Marketing Strategies:

1. Social Media Marketing Strategy: This may encompass both organic and paid social strategies across platforms.
2. Email Marketing Strategy: Email marketing can quickly become complex. Having a plan is essential.
3. Inbound Marketing Strategy: This encompasses strategies that pull customers in — rather than using disruptive tactics, such as traditional advertising.
4. Content Marketing Strategy: Closely associated with inbound marketing but more specifically focused on the creation of content that pulls audiences in.
5. Editorial Strategy: For brand publishers, an editorial strategy, like what a news or media organization would have, maybe essential.
6. Marketing Communications Strategy: A strategy focused primarily on your brand messaging.
7. Digital Marketing Strategy: Could encompass all digital marketing (e.g. PPC, SEO, paid and organic social media, email — all things digital).
8. Internal Marketing Strategy: Large organizations may have internal marketing needs as well, like persuading internal stakeholders to support initiatives or just keeping staff informed and brought into the company’s mission.
9. Public Relations Strategy: PR strategies can often be complex, and in addition to customers, must consider building relationships with the publics and stakeholders, like the media, government decision-makers, and other influential entities and institutions.
10. SEO Strategy: Organic search is one of the most important traffic drivers for any website or business on the Internet. Success requires, you guessed it, a strategy.

No matter which type of strategy you plan and execute, they all follow the same basic principles:

• Who are you trying to reach? These are your target customers or audiences you need to buy a product, make a donation, persuade to support an idea, or take another action that supports your objectives.
• Where will you try to reach them? These network and channel-specific strategies put an emphasis on this area.
• How will you inspire them to take action and buy from you? Your branding, channels, and tactics come into play here.
• Which ways will you measure success? If you can’t measure it, then it didn’t happen. You must prove your strategy drives results.

If you need help with digital marketing services such as website and mobile development, SEO, Lead generation, and other IT Services, Shourai can help. Send us a message here or email us at info@shourai.io

For more articles, click here.

References:

>https://www.entrepreneur.com/article/299335
>https://coschedule.com/marketing-strategy/

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In order for your business to survive and to drive profits during an economic downturn, here are some tips from an article by Strategy Beam:

1. Audit & Analyze Past Performance

You and your team need to invest a limited marketing budget into initiatives that deliver results. There is no room for error, and the only way to know what is working is to look at past data and analytics.

The good news is that you can review performance data from Google Analytics, Google Search Console, and other marketing platforms to determine what you should cut and what you should keep.

This data helps you make smart business decisions, plus this information can help you discover what your customers are looking for so you can guide your marketing strategy forward.

Top tips for using audits and analytics in a marketing strategy during a tough economy:

• Invest in channels and content that resonate with your customers.
• Use Google Analytics and other data points to understand what channels and types of content your customers engage with the most.
• Direct your marketing strategy around the questions that your customers ask.
• Build personas and unique content to improve your marketing strategy during an economic downturn.

2. Email Marketing

Email marketing is one of the most cost-effective marketing channels because it can build loyalty and trust for your brand.

Building a list of customers and prospects should be a priority for your business at all times because you can use this information to speak directly to your customers.

You can deliver relevant content right to your customers because you know who your audience is and how they engage with your business.

Be sure to personalize your emails and segment your email list based on the types of products, services, and demographics of your customers. You can generate a lot of sales during tough economic times by using an email marketing strategy that addresses the needs of your customers.

Top tips for using email marketing during a recession:

• Organize your customers into different groups based on the type of products and services purchased.
• Automate as much as possible, but make sure your email messages are personalized and only include relevant information for your readers.
• Use follow-up “drip campaigns” to engage with customers who do not take action with your initial emails.
• Always include a clear Call To Action (CTA) in each message. This will direct your customers to the next steps for your business goals.

3. SEO Marketing

SEO marketing is a valuable part of your company’s marketing strategy during a recession because SEO helps position your company as a leader as customers go through the Buyer’s Journey.

SEO is a long-term marketing strategy, and if you build a strong foundation and invest in smart SEO, you can actually lower overall advertising costs. While this marketing channel requires ongoing investment, SEO marketing can position your business above your competition in a recession.

People will continue to need your products and services, and you can use SEO marketing to outrank your competition for specific keywords used in Google and other search engines. Since demand is reduced during tough economic times, you will need every option available to attract more sales and boost your online presence on search engines.

Top tips for SEO marketing in a recession:

• Focus on keywords used by your customers as they search for your product or services. Invest in long-tail keywords since people who use these terms are more likely to buy at that time.
• Build content with a clear goal in mind. Don’t waste time or resources, building lots of content without a larger plan. You can create a content calendar and use research strategies to understand what your customers are searching for.
• Be sure to distribute your content on relevant sites to reach your customers. Content that does not serve the needs of your customer or drives business goals is wasted time and resources.

4. Gather More User Reviews & Testimonials

Customer reviews are an essential piece of any local SEO marketing strategy, and this is especially true when marketing your business in a recession. Customer reviews have the power to influence a purchasing decision because they strengthen your company’s reputation.

As we have already discussed, a recession means that your business is facing a time when customer trust and confidence is down. Not only are fewer people looking for products and services, but they are also even more worried about making the wrong decision with their limited resources.

This means that you need to do everything you can to build trust with prospects. Your team should put more time and energy to increase the number of user reviews from past and current clients, and then use these reviews in all content to power your marketing strategy in a recession.

Top tips to maximize user reviews in your economic downturn marketing strategy:

• Reach out to past and current customers to ask for a review on Google, Facebook, or Yelp. You should contact all customers in your book of business who have not left a review in the past.
• There are plenty of Reputation Management programs that you can use to contact customers, but you can also email individuals with a request to leave your business a review. Be sure to check the Terms of Service on different review sites to understand what you can and can’t do when requesting a review.
• Get the most value out of your customer reviews by using reviews across your business marketing strategy. Place reviews on your website near CTA buttons, and include testimonials in your email marketing campaigns.

5. Content Marketing

Content Marketing is one of the best ways to educate, influence, and close sales during an economic downturn. This marketing channel goes hand-in-hand with SEO marketing, and you can use different types of content to help customers along the Buyer’s Journey.

You will need to write lots of blog content and other forms of media to get the most out of this marketing channel for your business.

There are different types of content that you can create based on your industry, the needs of your customers, and your business goals. Regardless of what content you create, you will need to invest all Content Marketing efforts into building information that builds trust and confidence with your audience.

It’s important to note that Content Marketing requires time and resources to execute correctly, so you should take time to review your analytics (see point #1 of this list) to make sure your content meets the needs of your customers.

Top tips for Content Marketing strategy in a recession:

• Review analytics and develop a more extensive plan before creating content. This is important because your content needs to address the questions and needs of your customers.
• Integrate content across different channels, like email marketing and social media. This approach allows your content to live on different channels and reach a broader audience, which makes your Content Marketing efforts even more valuable.
• Track content performance in tools like Google Search Console, Google Analytics, and other analytics platforms to learn what is working.
• As you learn what works, you should commit to developing more content that performs best and meets your business goals.
• Create content around the needs and questions of your customers. Tough economic times create fear and uncertainty, and you should build content to address these new variables.

6. Focus Your Budget On Google Ads Marketing Campaigns

While you may reduce your marketing budget during tough economic times, it’s crucial to only cut costs that don’t generate direct profits. This means that you should focus spend on marketing channels that drive revenue for your business.

The great thing about PPC is that you have a lot of control over who, when, and what people see, so you won’t spend money talking to an audience that won’t buy from you. In addition, you can also track everything within Google Ads, so you can optimize campaigns based on past and current performance.

One of the most effective marketing channels for any business looking for direct sales during an economic downturn is through Google Ads. This platform allows your business to reach qualified leads, and you can generate sales once you properly optimize campaigns around the needs of your customers.

Instead of spending a reduced marketing budget on initiatives that won’t drive direct sales, you can optimize PPC campaigns to reach qualified prospects that will turn to pay customers.

Top tips to maximize PPC marketing during an economic downturn:

• Turn off campaigns that have not performed well in the past.
• Tighten targeting options on Google Ads campaigns that you keep running. This will result in less engagement, but each engagement will be
• more qualified and lead to more sales.
• Run A/B tests on select campaigns to see how to maximize each click and write compelling ad copy to drive more engagement.

7. Remarketing Campaigns On Facebook & Google

You will likely have to reduce your marketing budget during a recession, and this means that you need to make every dollar count. Your business can boost sales if you remarket to people who visit your website with Google Display Remarketing and Facebook Remarketing.

Remarketing campaigns are simply initiatives that tag browsers whenever someone visits your website. Since someone visited your site, you can assume that they are qualified and interested in your products or services.

Instead of letting prospects forget about you, you can use remarketing to engage with your audience once they leave your site. This channel is essential because you need to convert every prospect and close every sale if you want to survive an economic downturn.

Facebook remarketing campaigns are some of the least expensive and more effective marketing campaigns because you can show ads on Facebook to people who have visited your site in the past.

Top tips for using remarketing in a marketing strategy in a recession:

• Create specific ad groups for different pages on your site. Each ad group should have unique creative and ad copy based on the type of content that your prospects visit on your website.
• Keep a close eye on how much you spend for each click on remarketing campaigns. You can adjust spend preferences on Google and
• Facebook and you should set this amount based on your marketing budget and the value of products/services sold.

If you need help with digital marketing services such as website and mobile development, SEO, Lead generation, and other IT Services, Shourai can help. Send us a message here or email us at info@shourai.io

For more articles, click here.

Reference:

>https://www.strategybeam.com/blog/7-cost-effective-marketing-strategies-to-use-in-a-recession/

The post Secrets To Promoting Business Online – Even In This Down Economy appeared first on Shourai Ltd..

Sean Si from SEO-Hacker enumerated some truths and myths about SEO. He also provided his insights about it and these are the following:

Myth: On-site optimization is just a small part of SEO.

Truth: On-site optimization plays a big role.

There are very few blog entries about on-site optimization. Perhaps because it is closely tied to having a technical background. On-site optimization can just as easily deal with keywords as much as it can with coding. And with all the new coding required stuff coming out like Schema Markup, Responsive design, Site speed optimization, etc., it’s easier to just go and do off-site and outreach to try and improve rankings.

That being the case, SEO specialists who know how to do on-site optimization well are easily at the best strategic positions today. Lots of people and blogs are talking about link building, link outreach, co-occurrence, co-citation, etc. Some don’t even know what they’re talking about.

Shift focus to on-site optimization. You’ll thank me for it.

Myth: You don’t need technical SEO. Content is king.

Truth: You have no Frikin’ idea what you’re missing.

Technical SEO is just a small part of on-site optimization. However, please realize that Google is a technical engine working a technical algorithm that reads your (technical) website.

Remember, your website is made up of a bunch of codes in the back-end. Whether you realize it or not, having a website is already technical in nature. If you neglect technical SEO as unessential because you can write like Seth Godin, you’re wrong. (Well… maybe not if you can really write like Seth Godin.)

A hard tweak here and there, an update on your structured data markup, a canonical to some duplicate pages, and voila!

Technical SEO is where the magic is.

Myth: Linkbuilding is dead.

Truth: Linkbuilding just got a lot more natural.

Any news that something in SEO died is a lie until proven with solid data. Or at least, until Danny Sullivan and Bill Slawski says so.

What really happened is that link building shifted to a more ‘natural’ way of evaluation. Artificially built links are seen as a taboo – and are deemed to get devalued or penalized.

Of course, building naturally earned links is encouraged. Who are we kidding? It’s way harder to earn links than build ’em up-front.

However, if naturally earned links make it harder to game Google’s algorithm, then it’s going to have to be the way to go.

Myth: Content marketing is the new link building.

Truth: Not really. You can still go with diversified Linkbuilding.

Content marketing has been built up and up and up and up. So many blogs wrote about it – even claiming it to replace link building.

I think you can never replace link building.

People tried social signals. People are trying co-citation. And so on and so forth.

However, links are still one of the main fundamentals of how Google sees the web. An influx of relationships between one website to another.

Links make up the web. Deal with it.

There’s another article entitled “Top Google Ranking Myths” written by Amanda Hoadley of Northwoods.  The content is as follows:

Myth #1: Keyword Targeting is Irrelevant

Truth: Keywords still matter! Just not in the same way they once did. Keywords are still showing on search engine results pages (SERPs), and every Google algorithm update is intended to further hone in on search intent. You should still include keywords in your content, but any efforts by content marketers and bloggers to hit a certain keyword ratio became obsolete with Google’s Hummingbird update.

So, keyword ratios are out, but a focus on creating content based on search intent – knowing the motivation behind why particular keywords are being searched – and naturally incorporating relevant keywords in your copy is critical.

Myth 2: Meta Tag Keywords Don’t Matter

Truth: Meta tag keywords DO matter. Meta tags are used in HTML documents to provide structured metadata about a website and appear between the opening and closing <head> tags on a page. The three elements of metatags are:

1. Title tag
2. Meta description
3. Meta keywords or phrases

Google doesn’t use the keyword meta tag for ranking purposes; however, meta tag keywords are still relevant as they indicate to Google what your content is about. Meta tags can also make your search results more appealing, which attracts more clicks from searchers.

Myth #3: Target Keywords in Anchor Text Don’t Matter

Truth: Link building has become a crucial part of SEO strategies; however, there is a debate in the content marketing community about whether you should use keywords in your anchor text. Anchor text is the clickable text in a hyperlink that takes a user to another page.

The main reason why content marketers debate the value of keywords in anchor text is that overoptimization is penalized by Google. Keyword stuffing is seen as a red flag, which negatively impacts site rankings. To say keyword-rich anchor text doesn’t help your site isn’t accurate because anchor text helps Google understand page content and helps determine relevancy when it comes to link building.

So, instead of avoiding keyword-rich anchor texts, just change your approach by diversifying your anchor text to avoid overoptimization.

Myth #4: Having More Links is Better than Having More Content

Truth: There was a time when it was better to focus on creating more links than it was to develop more content, but that time has officially come to an end. Now, it’s all about the quality of links rather than the number. Creating a natural link profile with amazing content is what will help improve your search rankings.

Why the change? In the past, webmasters and SEO pros started to take advantage of link building by creating chunks of links that had no valuable content just to improve rankings. As Google caught on and its focus changed to search intent in order to serve up better content to its users, having relevant, trustworthy, and authoritative links became the name of the game.

Myth #5: Too Many Keywords Will Result in Poor Organic Rankings

Truth: SEO experts and bloggers are always asking themselves how many keywords are considered too many and if Google will penalize a website for over-optimizing. The simple answer is that as long as your keywords are used naturally and your content is helpful, the number of keywords you have doesn’t really matter.

The key to avoiding over-optimization is to make sure you include a variety of keywords in your content, including:

• Branded keywords
• Product keywords
• Long-tail keywords
• Short-tail keywords
• Market-defining keywords
• Customer-defining keywords
• Latent semantic indexing (LSI)
• Geo-targeting

The bottom line? Focus on creating natural and helpful content for your website visitors instead of counting keywords.

Myth #6: Social Doesn’t Impact SEO

Truth: While it’s true that a “like” or comment on a social post doesn’t directly influence your Google rankings, they do have a positive impact on shares and engagement.

And shares and engagement create social signals, which can have significant SEO value. Sharing on Facebook, Instagram, Twitter, LinkedIn, and other social channels has been shown to increase social impressions and organic click-through-rates (CTR). Check out this social media study on SEO influence for more information.

If you’re successful at creating engagement on your social accounts, then your chances of attracting a larger audience via organic search and also of driving ideal traffic to your website increase – in turn, improving your CTR and impressions.

Myth #7: Local SEO Doesn’t Matter Anymore

Truth: When a user is searching for a product or service in their local area that you provide, you want to show up in those search results. But if your site isn’t optimized for local search, those users may not find you. That can mean lost conversions and potential lost business. In fact, 46% of all searches are conducted by searchers seeking local information, and that’s a significant amount of searches!

To make sure your business is showing up in local searches if you haven’t already done so consider visiting Google My Business (GMB) and creating a GMB page to help promote your business profile on Google search and maps.

Myth #8: Images Don’t Need to Be Optimized

Truth: Google uses file names and URLs to understand images, which makes optimizing your images a necessity. As a rule of thumb, it’s a good idea to use images that are supported by Google, including these file types:

• JPEG
• PNG
• WebP
• BMP
• GIF
• SVG

Your images also need to be accessible, which requires the addition of alt text. By adding alt text, your images will be accessible and understandable to those with vision impairments or other disabilities and will help Google understand them. (Learn more about website accessibility and WCAG 2.1 accessibility standards.)

Your alt text should be as descriptive as possible without any spammy attempts – for example, “waffles” versus “chocolate chip waffles with powdered sugar and syrup.” The more descriptive your alt text, the better understood your image will be and any chance of being penalized for overoptimizing reduced.

Additionally, to make sure your images can be discovered within Google’s image search,  consider using an image sitemap and HTML markup to help Google understand your content.

If you need help with digital marketing services such as website and mobile development, SEO, Lead generation, and other IT Services, Shourai can help. Send us a message here or email us at info@shourai.io

For more articles about SEO, click here.

References:

https://seo-hacker.com/bitesized-truths-myths-seo/

https://www.nwsdigital.com/Blog/SEO-Myths-and-Facts-2020

The post The Truth and Myths About SEO appeared first on Shourai Ltd..

#1: Create Content that People Love to Read and Share
One of the best SEO tips for beginners is to prioritize creating quality content. You need great content to increase your organic traffic and engage your visitors. You also need it to guide the search engine crawlers and help them understand what your website and business are all about. So content isn’t just important; it’s necessary.

#2: Re-Engineer Your Competitors’ SEO Strategies
Among the top SEO tips for beginners, the best way to master SEO is by learning from your competitors. Identify which keywords they’re ranking for, which websites are linking to them, and what opportunities they’re missing out on.

#3: Perform Exhaustive Keyword Research
You might have come across a lot of SEO tips for beginners that advise you to conduct keyword research. This will always be a necessity, but you can’t just rely on basic keyword research anymore. You’ll need to get a comprehensive look at how each of your potential keywords is performing, so you know what’s most profitable for you.

#4: Optimize On-Page Elements
On-page optimization is one of the essential SEO tips for beginners since it involves very small elements that are overlooked. This includes elements like page title, meta description, URL, and header tags. While these elements may be small, they are far from insignificant and can have a significant impact on your page’s search engine ranking.

#5: Fix Technical SEO Issues
One of the most crucial SEO tips for beginners is to identify and fix any technical issues on your site that could be affecting your SEO efforts. These technical issues will include broken links, indexing issues, etc. Our SEO audit checklist can help you get a complete picture of the significant technical SEO issues you should be looking out for.

#6: Enhance User Experience
User experience is a crucial element in SEO because, as mentioned earlier, dwell time significantly influences your search engine ranking. The better your site user experience is, the longer your dwell time will be.

Besides this, a bad user experience increases the bounce rate, which negatively affects your site performance. That’s why enhancing user experience is one of the most effective SEO tips for beginners.

Improving your page load time is one of the essential SEO tips for beginners that can help you improve user experience. If a visitor has to wait for a long time for your page to load completely, they may not stay to engage with the content. This can significantly increase your bounce rate, negatively affecting your page rank in the long run.

#7: Improve Your Backlink Profile
You’re probably already aware of the importance of your backlink profile in your search engine rankings. It speaks volumes about the credibility of your site and information when authority sites link back to you.

#8: Leverage Social Media
Social media is one of the best and most affordable places to promote your content and drive more traffic to your site. You can use it to reach a massive audience and various interest groups, even if they’ve never heard of you before. You can turn people into loyal followers with the right engagement tactics, thus ensuring your credibility within your target audience.

#9: Build Valuable Connections Using Outbound Links
While you already understand the value of inbound links, outbound links are equally important for your SEO strategy. They help guide your readers to relevant and credible sources that they can refer to for further reading. They help you improve your credibility by backing up your claims. So they’re highly effective in helping search engines assess the credibility of your website and your content.

#10: Improve Internal Linking
Your internal linking strategy is another important factor that influences your search engine rankings. And optimizing it is an essential SEO tip for beginners. An Oncrawl study published in Search Engine Land found that pages with more internal links pointing to them get crawled more often.

#11: Optimize Your Anchor Text
The anchor text you use to link to other pages and domains also influence your website’s SEO. They help search engines in understanding the purpose of the page you’re linking to. This also helps them assess your content quality and relevance to certain search terms. So optimizing your anchor text is another one of the most effective SEO tips for beginners.

#12: Increase Your Website’s Mobile-Friendliness
Mobile-friendliness is another crucial factor that influences your search engine rankings due to its impact on mobile SEO. And with the ever-increasing amount of mobile searches being conducted every day, you could lose out on potential visitors and drag down your visibility if you don’t prioritize mobile SEO.

#13: Optimize Your Visual Content for SEO
Optimizing your visual content is just as important for SEO as optimizing your text content. Visual content could include in-post images, featured images, and infographics.

#14: Promote Your Website Aggressively
Of course, you want to make sure that your website content gets as much visibility as possible if you want it to attract more traffic and rank higher in search engine results.

That’s why content promotion is such an important part of the SEO tips for beginners. In addition to organic promotion on social media, you could also pay to promote your content to a new and relevant audience.

#15: Follow Top SEO Blogs and Stay Updated
One of the biggest issues with SEO tips for beginners is that the SEO landscape evolves every year. Algorithm changes and policy changes affect your SEO strategy and rankings. So, all of the SEO tips for beginners that you discover today may no longer be applicable 3-4 years down the line.

These are just a few of several tips that you can use. If you want professional guidance, contact us at info@shourai.io

For more articles about SEO, click here.

References:

>https://www.spyfu.com/blog/seo-tips/

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According to Rahul Venugopal from Simplilearn, wrote these commonly asked questions in an interview:

1. What makes a website search engine friendly?

Several factors make a website search engine friendly, including keywords, quality content, titles, metadata, etc. A website needs these factors to be ranked by a search engine and therefore found by a user.

2. How do you measure SEO success?

You might want to answer this question based on the type of company you’re interviewing for, as goals might differ. In addition, there are a variety of ways to measure key performance indicators (KPIs) and, therefore, success. During an SEO interview, possible answers might include increasing traffic to a website or particular landing page, increasing conversions such as newsletter signups or sales, growing the number of inbound links, driving traffic for a particular keyword phrase, or increasing referral traffic. It’s critical that an SEO professional measures result to know if the tactics and strategy need to change to succeed.

3. How did you learn SEO?

Obviously, this answer will depend on your individual situation, but it matters because a potential employer wants to ensure that you are well-versed in SEO best practices. If you learned SEO by the seat of your pants at your last job because someone had to do it, an employer might doubt the quality of the skillset you offer. And, if that’s the case, you can always get certified before applying for that job to ensure you are well trained!

4. Which SEO tools do you regularly use?

You will likely have tools you’re familiar with, and you’ll want to talk about those. If you don’t yet have much of a toolbox because you’re new to SEO, check out the multiple webmaster tools Google offers, as well as the tools offered by Moz.

5. How do you approach keyword research?

As with the question above, your answer might vary. You’ll want to explain which keyword tools you use for research, as well as how you go about it. For example, if you use Google Keyword Planner to do your keyword research, then that’s your answer for the tool used. But you must also explain how you go about it. You must demonstrate you do more than simply guess at a keyword and type that into the tool before checking the results. For example, perhaps you use personas to consider potential problems a prospect faces, and you look for keywords around that. You should also explain that you consider longer keyword phrases, search volume, and the competitiveness of a keyword. Demonstrate that you know how to find the sweet spot in keyword research, where the keyword narrower so it’s targeted and has good search volume, but is not highly competitive.

6. What is link building and why does it matter?

Google exists to serve the searcher. That means Google is constantly trying to determine which results are most relevant to any given searcher and any given time. In addition to relevance, Google considers credibility too. So the search engine looks to see if other websites have linked to yours. If so, that means your content is worth linking to and is, therefore, more credible when compared to a website not linked to externally. In a nutshell, link building is what SEO professionals do to try and get links to their websites in order to improve search results.

7. What are backlinks?

A backlink is what we call the links into a website from an external source, as mentioned in link building.

8. What is page speed and why does it matter?

Page speed refers to how fast your site loads for a user, something Google takes into account while ranking websites since a faster loading page directly translate to a better user experience. If the interviewer asks what you would do to increase page speed, describe how you’ve achieved this in the past with examples such as reducing image sizes, enabling compression, reducing redirects, removing render-blocking JavaScript, leveraging browser caching, improve server response time, using a content distribution network to compress files, optimizing the code, etc.

9. What method do you use to redirect a page?

In general, a 301 redirect is the best way to redirect a page so you don’t lose any SEO value that has been accumulated.

10. How can you do SEO for a video?

Videos are growing increasingly popular on the web, which can improve SEO if the videos produced get attention and therefore share and backlinks. But to get the video seen can require SEO to get it found, and Google can’t watch a video. It needs the same types of information required for text-based pages to rank a video. Including the transcript as a text is an easy way to do SEO for a video because search engines can crawl the text. In addition, the same attention should be paid to keywords, page titles, and descriptions.

11. Which meta tags matter?

Meta tags have changed since SEO became a common practice, but two remain critical: the page title and the meta description. Stick to these when answering your interview question. The page title (sometimes called SEO title) plays an important role in ranking but it is also important because it is the title that shows on the Search Results Page (SERP). It must use a keyword to rank well with Google but it must also be compelling so a user will want to click on it. The meta description does not affect ranking, but it also plays a role in the SERP because it also must make the user want to click on the search result. You should also mention that Google recently increased the character length limit of meta descriptions to around 280 to 320 (no one is sure of the actual limit yet).

12. What is the difference between a do-follow and a no-follow and how are they used?

Nofollow links exist because we don’t want every single webpage or link to be something a search engine crawls and ranks. Therefore, no-follow link attributes tell search engine bots not to follow a certain link. The link is still clickable for a user, but not followed by a bot. On the other hand, all other links could be considered do-follow links, even though they don’t have to have special attributes to tell the search engine bots to follow them—the bots will by default.

13. Which SEO factors are not in your control?

The biggest SEO factor not in your control is Google! How exactly Google ranks websites is unknown. The company does not make public the search algorithms it uses, although SEO professionals have determined the best practices we adhere to in order to achieve results. However, Google doesn’t like young domains that aren’t yet tried-and-true, and you can’t control that if you’re launching a new site. Nor can you force people to link to your site, share your content, spend more time on your site, or come back to your site for another visit. Google looks favorably on all of these factors and ideally a marketing department is working hard to create content and user experiences that will make these happen, but these factors are beyond the control of the SEO person.

14. What is on-page vs off-page SEO?

This gets back to the question about the factors that are outside of your control. On-page SEO includes the factors you can control, such as keywords, content, page structure, internal linking, load time, etc. Off-page SEO includes those factors you can’t control, such as backlinks.

15. What are some black hat SEO practices to avoid?

Ideally, you won’t interview with an organization that condones any black hat SEO practices, but it might be a trick question to make sure you wouldn’t use them either. Cloaking, keyword stuffing, copying content from another site, exchanging or trading links, buying links, hiding text, and using a link farm are all underhanded techniques frowned upon—and penalized—by Google.

16. What is the relationship between SEO and SEM?

SEO stands for Search Engine Optimization and SEM stands for Search Engine Marketing. The biggest difference between the two is that SEO is free and SEM is paid. SEM includes pay-per-click advertising and display ads that are purchased. Despite the major difference between the two, they work best in unison.

If you have any additional SEO questions that were not answered in this article, or would like a free SEO consultation for your website, don’t hesitate to contact us at info@shourai.io

For more articles about SEO, click here.

Reference:

https://www.simplilearn.com/tutorials/seo-tutorial/seo-interview-questions

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Frank Landman, a freelance journalist who writes for Readwrite.com, enumerated some trends and these are the following,

“1. Live Video
Live video streaming has exploded over the past three years (and will continue to do so over the next decade). Powered by social media platforms, live streaming is available to the masses and provides an avenue for the continued democratization of the content. Just consider the following data points as curated by HubSpot:

Internet users watched approximately 1.1 billion hours of live video in 2019.
By 2027, the live video streaming market is expected to hit $184.3 billion.
By 2020, live streaming is expected to account for 82% of all internet traffic.
Those are significant numbers – too significant to ignore. And there are plenty of reasons why businesses are making the jump to live video, including:

There’s almost no learning curve to record live video. There’s no need for a script, props, or post-production. You hit the record button and push out live content. It’s casual, relaxed, and relatable.
There’s no requirement for advanced technology. While you can certainly enhance quality with some tech upgrades, a smartphone is all that’s needed to get started.

The live video feels exclusive and commands longer average view times when compared to pre-recorded videos. (There’s a sense of urgency from the viewer that they might not be able to see the content later.)
Live streaming video is used in a variety of capacities and is highly dependent on your brand, goals, and content strategy. However, it’s ideal for things like Q&As with an audience, customer support, special announcements, interviews with influencers, live events, and backstage events.

If you’re new to live video but want to get started, the best piece of advice is to jump in and do it. Try a couple of videos and see what happens. Were you comfortable? Did you enjoy it? Did the audience engage? What can you learn?

Your first shot at live streaming won’t be perfect, but you can always optimize over time.

2. Programmatic Advertising
Another sweeping trend is the growth of programmatic advertising. If paid traffic is part of your strategy for 2021, you need to gain some understanding and proficiency in this area.

As MarTech Advisor explains, “Programmatic advertising is the process of automating the buying and selling of ad inventory in real-time through an automated bidding system. Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem.”

Over the past couple of years, programmatic advertising has become the preferred method of running ad campaigns. It offers real-time insights, enhanced targeting capabilities, increased transparency, better budget utilization, and provides a way to combat ad fraud effectively.

Programmatic advertising can be deployed in a variety of channels and formats, including display ads, video ads, social ads, audio ads, native ads, and digital out-of-home (DOOH) ads.

Contrary to how traditional media buying works, programmatic advertising doesn’t usually involve publishers and advertising working together in a one-to-one fashion. The type of programmatic deal – such as real-time bidding, private marketplaces, preferred deals, or programmatic guaranteed – determines how they’re delivered.

3. Voice Search
Would it surprise you to learn that approximately 27 percent of the online global population uses voice search on mobile? Or that more than 1 in 3 US internet users use a voice assistant monthly (up from just 9.5 percent in 2018).

Consider that by the end of 2020, roughly 30 percent of all internet browsing sessions will include voice search. And that more than half of adults use voice search on a semi-regular basis.

The writing is on the wall. Voice search will soon become the preferred method of browsing the internet. It’s faster, hands-free, and ultimately more convenient.

So what does that mean for digital marketing? Well, it changes everything, particularly on the content strategy side of things. People speak differently than they write. Consider, for example, someone searching for a pizza restaurant. Their queries might look like this:

Typed: pizza restaurant Bronx

Spoken: What’s the best pizza restaurant in the Bronx?

Voice search is ushering in a new age of SEO and content creation where long-tail keywords are the focus. Natural, conversational language wins the day. Brands that adapt to this style will see their SEO rankings improve and search traffic scale.

In terms of blogging strategy, brands should focus on developing content that answers questions. People go to Google when they have a question and the search engine knows this. So in an effort to satisfy their users, they’re elevating content that answers very specific questions.

4. Interactive Content
Online users are growing bored with basic blog posts and static content. They want to be stimulated. They also want control over their experiences. And these desires are currently culminating in the rise of interactive content.

Research shows that interactive content gains 2X more engagement than static content. This has led 34 percent of marketers to include interactive content in at least 10 percent of their strategies.

The most popular types of interactive content include quizzes, polls, interactive infographics, AR, VR, and online calculators.

Interactive content is typically just a subsegment of the larger content strategy. But in 2021 and beyond, it’s going to become an even bigger portion. While many brands are currently developing one piece of interactive content for every nine pieces of static content, that number will likely increase to 20 percent.

5. Shifts in Influencer Marketing
In 2016, the influencer marketing industry was worth an estimated $1.7 billion. By the end of this year, it’s projected to be worth somewhere north of $9.7 billion.

People like to hate on influencers, but they’re effective. The earned media value for money spent on influencer marketing was roughly $18 for every dollar spent in 2019. And over the last three years, there’s been a 1500% increase in brands searching for “influencer marketing” on Google. In other words, it’s effective and here to stay. But as we enter into 2021, this industry will undergo significant shifts that will ultimately change the way businesses approach marketing and advertising.

One of the biggest shifts will be the rise in micro-influencers. These are influencers who have small yet loyal followings (anything less than 10,000 followers). And what they lack in reach (compared to large influencers), they make up for with high engagement and affordability.

It’s also possible that we’ll see an increase in performance-based influencer marketing. In the past, it’s always been sort of a flat fee deal. Businesses pay per post and the influencer gets the same amount of money no matter what happens on the engagement front. But as the influencer arena gets more competitive, brands will gain more leverage. Soon, we could see payment based on the number of clicks, comments, or even sales.

Ultimately, the changes in this space will be dictated by consumers. Followers make it clear what they do and don’t respond to by the type of engagement they offer. As brands and influencers gather more data and analytics from these types of posts, they’ll iterate and zero in on what works best.”

An article from propelrr.com also identified 10 insights into foreseeable digital marketing trends in 2021:

1. Non-linear customer journeys are becoming more evident.
2. More efficient marketing automation.
3. Stronger need for voice search optimization.
4. The further use of mobile search.
5. The appearance of more Featured Snippets on SERP.
6. Using Shoppable posts on social media platforms.
7. AI-powered chatbots for better response management.
8. More appearances of ephemeral content on different platforms.
9. The use of more programmatic advertising.
10. Higher investment in YouTube advertising.

In addition, below are 9 top digital marketing trends for 2021 cited by Matt Ellis of 99designs.com:

1. Inclusivity
2. Featured snippets & no-click searches
3. Sustainability: loud and proud
4. Ad-blocker blockers
5. Image and video SEO for visual searches
6. Interactive content
7. Customer segmentation
8. Local SEO
9. Oldies but goodies

As a Digital Agency, we at Shourai, provides a great service that will surely help your company grow.

So let’s have a talk and see how you can outsource your IT projects to us.

References:

https://readwrite.com/2020/11/17/exploring-the-top-digital-marketing-trends-for-2021/

https://propelrr.com/blog/digital-marketing-trends-2021

https://99designs.com/blog/marketing-advertising/digital-marketing-trends/

The post The Biggest Trends in Digital Marketing in 2021 appeared first on Shourai Ltd..

“If you don’t drive your business, you will be driven out of business.” ~B.C Forbes

What is SEO? Search Engine Optimization (SEO) is a simple activity of ensuring a website can be found in search engines such as Google, Yahoo, and Bing using relevant keywords or phrases to what the site is offering.

There are several factors why business owners can’t afford to ignore Search Engine Optimization (SEO). Here are the 7 reasons according to one of the articles from web ceo website:

“1. SEO is not a fad
When you don’t fully understand something, it often feels like the easiest thing to do is ignore it. Hope that when the craze settles, it will disappear and you can continue as normal. Whilst there’s been some debate around whether SEO is dead, the truth is that whilst the nature of it might be changing, it’s still very relevant to the business.

Joshua Guerra, CEO of marketing firm BIZCOR commented in Forbes: “As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic.” And it’s unlikely that SEO will cease to be effective any time soon because search engines depend on users typing in keywords. As long as keywords exist, SEO exists.

2. It’s way easier than you think
You don’t have to understand Google’s ridiculously complex algorithms to create a successful SEO strategy. In fact, often the simplest strategies are the most effective because you’re aiming at the masses (the majority of which are not technological geniuses), who just want to be able to search a simple term and receive appropriate, relevant, and valuable results. So on the most basic level, all you need to do is regularly publish good quality and authoritative content that appeals to your audience and contains keywords that people will be searching for.

It helps to have quality inbound links pointing to your site too, but even that’s fairly easy as you can put links to your site in guest blogs, forum comments, and interviews with external publications. They need to be relevant to the topic of course, but as entrepreneurs tend to link most conversations back to their business, that shouldn’t be too much of a problem.

3. It could save you money and stress
Compared to online advertising, email marketing, or even social media marketing, SEO is a cost-effective way of promoting your brand and generating leads. Even if you have to hire a specialist, costs are relatively low as SEO experts aren’t usually required to work in-house so you don’t have to pay for their office space, HR, obligatory national insurance contributions, software licenses, and all the other extras that pile on top of a permanent employee’s salary. You pay them by the hour or at a fixed monthly rate, and they take care of your business’s SEO plan whilst you can concentrate on the strategical development of your company.

4. We’re all at the mercy of a restless generation
Our lives operate at a much faster rate than they used to. Communication is constant and immediate and the demands on our time are endlessly increasing. Unsurprisingly then, we’ve become a restless generation who can’t afford to waste their time searching for the best company to use, and testing out different services. Most people will go for the top-rated on Google because it’s easier and faster.

In Forbes, Steve Olenski wrote that “Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase.” In other words, if you’re not immediately visible online, your customers won’t find you.

5. It can be a good indicator of growth
When you start a new business, it’s sometimes difficult to monitor how well it’s being received and even harder to make convincing predictions to potential investors. However, organic traffic increases can be a really effective indicator of future growth. The better the idea, service, or product, the faster the news spreads on social media and on external sites, which means more inbound links to your business, brand mentions, and even hashtags on Twitter, resulting in a better search ranking. It’s a good way of demonstrating success to investors in the early stages and can also help entrepreneurs to see trends so that they can develop their business in the future.

6. Your competitors use SEO
If your competitor jumped off a cliff, would you do it? If it was going to drive more organic traffic to my business, potentially increase sales, and boost my reputation, then yes I’d do it. If you’re not doing everything you can to promote and develop your brand, you’ll quickly fall behind your competitors and right now, SEO is one of the most basic and valuable tools we have for online marketing so use it and not just for your business, but to promote yourself too. As an entrepreneur (especially if you own multiple businesses), your public reputation is crucial. If people like you and respect your opinion, they’re more likely to trust what you’re selling. It pays to get your name out there.

7. It could open doors to new opportunities
The more people that see you online, the more opportunities you have for potential partnerships and building valuable business connections. It’s a bit like networking without you having to attend any events or meetings. Other CEOs and businesses will be attracted to your online credibility and will want to be associated with your business, which could lead to some exciting discussions, innovations, and maybe even a new business idea.”

There are ways to take advantage of SEO and it’s up to you whether you should give it a try or just ignore what SEO can do to help your business.

For more SEO topics, click here.

References:

*https://www.webceo.com/blog/7-reasons-why-entrepreneurs-cant-afford-to-ignore-seo/

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First, let us discuss the similarities between these two.

Both SEM and SEO …
Both help a brand appear in search results.
Both are designed to drive more traffic to a website.
Both require knowing your audience.
Both use keyword research to uncover popular search terms.
Both target specific keywords.
Both require testing and continual optimization.

Search Engine Marketing (SEM) vs Search engine optimization (SEO) Definitions

“Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.” A definition from Neil Patel.

According to an article in WordStream, “Search engine marketing (SEM) is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.”

Now, let us differentiate these two marketing strategies to find out which one is better to help you reach your marketing goals.

Below is an infographic from Delhi School of Internet Marketing showing a comparative study of SEO vs. SEM:

Search Engine Optimization

• Organic
• Cost-effective
• Steady
• Time Consuming
• Difficult to Measure
• User Friendly
• Dependent
• SEO = Google

Search Engine Marketing

• Paid
• Expensive
• Inconsistent
• Instant
• Easy to Monitor
• Lack of Trust
• Independent
• SEM = Google + Bing

Another image from Alexa Blog shows the differences between SEM vs. SEO

In Radd Interactive website, they differentiate these two as “In simple terms, SEO focuses on just optimizing for search results traffic – usually by optimizing website content. SEM involves the entire range of search marketing opportunities available including those that go beyond SEO, like paid-ad spots on search engines and paid social media marketing.

SEM involves using the full range of search marketing tools including SEO, Pay-per-Click advertising, social media advertising and Google or Bing shopping campaigns. SEO is still considered a part of SEM since it’s a valid method of marketing in the world of web search. One that exploits search engine algorithms to naturally rank higher on search results pages.”

Overall, the main difference between SEM vs. SEO is that SEM is a paid strategy and SEO is an organic strategy.

For more articles to read, please click here.

References:

https://neilpatel.com/what-is-seo/
https://www.wordstream.com/search-engine-marketing
https://raddinteractive.com/seo-vs-sem-marketing-infographic/
https://dsim.in/blog/2017/01/31/infographic-seo-vs-sem-comparative-study/

https://devrix.com/tutorial/sem-vs-seo-in-depth-review/ (Grabbed Photo)
https://blog.alexa.com/sem-vs-seo/

The post SEM vs SEO: What’s the difference? appeared first on Shourai Ltd..

It needs no explanation that Marketing is a vital tool for any type of business to maximize its potential customer base.

We’re a small team comprising of digital marketers, technology engineers, resourceful growth hackers, and hard-hitting hustlers committed to help small and medium companies. Over the past years, we’ve helped others grow and scale their businesses.

So, what are the services that we offer?

• Web Development

We have jack-of-all-trades website developers. You might only have an idea of what you want – it is enough for us to start working. Shourai has walked a hard way to become who we are now: self-confident, reliable, and trustworthy. Experience comes with mistakes done, not with the flow of time and we understand all do’s and don’ts in custom software development. Our website developers have dealt with projects of any complexity and size: from tiny digital products to sophisticated enterprise software; and we know our stuff when it comes to custom web development.

• Mobile Development

We design and develop robust & intuitive iOS and Android mobile apps for startups and international brands innovating on mobile. Our focus is to deliver an exceptional user experience to end-users through our apps with 10+ years of experience in mobile app development. If you’re looking to leverage mobile technology for your business, our best app developers are at your service.

• SEO Optimization

As search marketing becomes ever more expensive and the volume of search engine queries migrates to apps and aggregator sites, organic marketing or search engine optimization becomes ever more important. 85% of users generally click on organic results in Google and Bing.

• Lead Generation

We have achieved amazing results for our clients’ teams, enabling them to reduce the cost of customer acquisition, increase sales, and dramatically improve return on investment from online paid media. We cut through the hyperbole and spin of the murky world of paid digital media to ensure you get maximum value for every pound, euro, or dollar that you spend.

• Other IT Support

So, let’s have a talk and see how you can outsource your IT projects to us.

Email us at info@shourai.io or send a message here.

Follow us on LinkedIn: https://www.linkedin.com/company/shourai-ltd

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