To fit into the global market, as a business owner, you must adjust and be diverse. One way in doing so is getting your website translated into the global language which is the English Language or a multilingual website that depends on your target customers.

Based on the article written by Patrick Regan, there are ten (10) great reasons to translate your website and these are the following:

1. You want to expand your brand reach.
Targeting multilingual and global markets is a great way to sustain company growth, and localized websites are the best way to reach them. They’re key for:

• Drumming up brand awareness
• Educating potential customers, distributors, or partners about your brand and its offerings
• And providing engaging customer experiences by serving new customers in their preferred languages

2. Your brand is gaining popularity abroad.
Sometimes your reputation precedes you, and your brand takes off in a new market unexpectedly. If you discover an unexpected overseas interest in your products or services, keep the momentum going by translating your website. This shows your appreciation for your new customer base and gives them a platform to directly engage with your brand.

3. You already do business abroad.
If you’re already conducting business beyond your domestic market, it’s a best practice to provide localized information and support for international customers. Customers are far more likely to do more business with your brand when they can read product descriptions, understand shipping and payment options and transact in the language they’re most comfortable in.

4. Your competitors aren’t doing it—yet.
Having a translated website can differentiate your brand from the competition. Entering into a new market before your rivals can help you gain market share faster, and empowers you to set the standards for quality and services that your competitors will have to meet later.

5. Your competitors are already doing it.
Your competition may already be serving online customers in their preferred languages. To be relevant in those markets, you should translate your website, too. Luckily, there are translation solutions that get you in new markets fast, with brand-perfect translations that can give you an edge in UX and customer experience.

6. The law demands it.
Sometimes translation is more than just a best practice. In some markets and industries, it’s a legal requirement. Failing to meet these regulations won’t just result in lost business, but in penalties and fines, too.

7. The data suggests it.
Examine your website analytics. Besides your domestic market, where else is visitor traffic coming from? Are global visitors spending time navigating your site, or are they bouncing? Are they converting? Can they convert? Answering these questions with analytics data can reveal untapped markets that can be better served with multilingual websites.

8. You want the SEO benefits.
Your website is more than a platform for customers to engage and transact with your brand. You also reap SEO benefits from online content, which boosts search rankings and organic traffic. Multilingual websites multiply these benefits. The translated content is full of SEO-rich keywords that greatly help with discovery when users search in their preferred languages.

9. You want a boost in traffic and revenue.
Global users who can’t read your website won’t find you, and if they don’t find you, they won’t convert.

Making your content available in new languages will attract new customers, grow your website traffic, and ultimately lead to conversions. Conversions need not be limited to on-site transactions. Even non-transactional websites benefit from translation in the form of completed contact forms, informational downloads, and phone calls to sales reps.

10. You want to deliver a world-class customer experience.
Giving your multilingual and global customers an authentic online experience is the best reason to translate your website and can incorporate any or all the reasons above.

When you want to make new customers aware of your brand, support offerings you already provide, or do a better job of serving a market than your competitors, you do so by giving customers a CX that’s just as good as your origin websites. Your customers don’t just deserve that stellar experience—they expect it. Don’t let them down.

If you need help with digital marketing services such as website and mobile development, SEO, Lead generation, and other IT Services, Shourai can help. Send us a message here or email us at info@shourai.io

For more articles, click here.

Reference:

>https://www.motionpoint.com/blog/10-great-reasons-to-translate-your-website/

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Amyra Sheldon of ValueCoders enumerated 11 Mobile App Development Tips That Will Boost Start-ups Growth

1) Find out users’ likes & dislikes

Well, even if you have invested many nights and days to build a mobile application people are still not bound to use your app if that does not encourage them. They will have no excitement with the app if it does not help them in monetary terms.

It is very crucial for you to check the likes and dislikes of your mobile app status on google or the app store. You will be required to perform deep research to build an app that motivates users and sets off their interests in a better way.

2) Right platforms and features

Once you are clear with your users’ likes and dislikes, you need to decide your app features and the right platform. The aesthetics and appearance of the application work differently on different platforms. Hence, you will need to study the target platform, how it works and the specific parameters to make the application appropriate. Another integral part of providing a great experience is choosing the right features to be included in the application itself, with good content and an excellent user interface. If it does not have some basic features to make it useful to the user, it will be quickly uninstalled from the phone.

3 ) Offline Friendliness

Now, it is a new trend in the development of mobile applications that are getting the attention of both companies and developers. It is the way an app behaves when there is no Internet connection available. If some application features work offline, the user stays on even without the Internet. It’s one big thing that makes applications successful these days.

4) Make simple apps just like a smartphone

Smartphones are a sensation. From a toddler to an old person, everyone can use it. This makes its target audience even bigger. Just like a smartphone, your app has to be simple. It will not only expand your reach but also users will keep coming back.

5) Ads & Banners: Keep it limited

To make it a successful mobile app development project, you need to avoid the overuse of ads and banners. A consumer can delete it anytime if he finds it is bothering his browsing experience. This is a very broad hint and not just a friendly tip! If your user finds the mobile screen too cluttered, they will certainly uninstall your app.

6) Customized Design

There are two leading mobile operating systems in the market i.e. Android and iOS. Both users have access in different ways. Ensure that your application complies with each operating system policy and fulfill their terms and conditions. You can also go for custom mobile app designs.

7) Grid-based applications

Accept the grid design to ensure maximum consistency even when users move from page to page in the entire application. Experts will always adopt draft concepts based on grids in mobile application development projects.

8) ASO & SEO friendly

To get to the top of the millions of applications in the online market, your app needs something more than ordinary to get noticed and downloaded. Support the application development process through search engine optimization (SEO) and ASO (Application Optimization) that increase the visibility of newer mobile applications.

9) M-marketing is Gaining Traction

Yes, it is trending to market via apps. In the peak season, your product will need to go public/live. Develop and launch the app a little before that and script out the marketing strategies. Align them together for the best results. Ensure to make use of optimization searches.

10) One App For One Reason

Keep your app focused only on a single problem. Any app needs to solve a single problem only and do that in an expert manner. Don’t make an app that can unzip files and become a torch and then let you excess to GPS and so on. This type of app never succeeds.

11) Choose the right people

Successful mobile application development depends fully on the developers. You should always emphasize hiring only veteran iOS or Android developers who have specialized in at least one specific technology. It is better to hire Android developers with experience in producing high-quality mobile apps than look for someone who has a vague mixture of knowledge across several technologies.

If you are interested to get your mobile app dev project done, please don’t hesitate to contact us at info@shourai.io

For more articles about Mobile Application Development, click here.

Reference:

>https://www.valuecoders.com/blog/technology-and-apps/11-tips-successful-mobile-app-development-businesses-android-ios/

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Frank Landman, a freelance journalist who writes for Readwrite.com, enumerated some trends and these are the following,

“1. Live Video
Live video streaming has exploded over the past three years (and will continue to do so over the next decade). Powered by social media platforms, live streaming is available to the masses and provides an avenue for the continued democratization of the content. Just consider the following data points as curated by HubSpot:

Internet users watched approximately 1.1 billion hours of live video in 2019.
By 2027, the live video streaming market is expected to hit $184.3 billion.
By 2020, live streaming is expected to account for 82% of all internet traffic.
Those are significant numbers – too significant to ignore. And there are plenty of reasons why businesses are making the jump to live video, including:

There’s almost no learning curve to record live video. There’s no need for a script, props, or post-production. You hit the record button and push out live content. It’s casual, relaxed, and relatable.
There’s no requirement for advanced technology. While you can certainly enhance quality with some tech upgrades, a smartphone is all that’s needed to get started.

The live video feels exclusive and commands longer average view times when compared to pre-recorded videos. (There’s a sense of urgency from the viewer that they might not be able to see the content later.)
Live streaming video is used in a variety of capacities and is highly dependent on your brand, goals, and content strategy. However, it’s ideal for things like Q&As with an audience, customer support, special announcements, interviews with influencers, live events, and backstage events.

If you’re new to live video but want to get started, the best piece of advice is to jump in and do it. Try a couple of videos and see what happens. Were you comfortable? Did you enjoy it? Did the audience engage? What can you learn?

Your first shot at live streaming won’t be perfect, but you can always optimize over time.

2. Programmatic Advertising
Another sweeping trend is the growth of programmatic advertising. If paid traffic is part of your strategy for 2021, you need to gain some understanding and proficiency in this area.

As MarTech Advisor explains, “Programmatic advertising is the process of automating the buying and selling of ad inventory in real-time through an automated bidding system. Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem.”

Over the past couple of years, programmatic advertising has become the preferred method of running ad campaigns. It offers real-time insights, enhanced targeting capabilities, increased transparency, better budget utilization, and provides a way to combat ad fraud effectively.

Programmatic advertising can be deployed in a variety of channels and formats, including display ads, video ads, social ads, audio ads, native ads, and digital out-of-home (DOOH) ads.

Contrary to how traditional media buying works, programmatic advertising doesn’t usually involve publishers and advertising working together in a one-to-one fashion. The type of programmatic deal – such as real-time bidding, private marketplaces, preferred deals, or programmatic guaranteed – determines how they’re delivered.

3. Voice Search
Would it surprise you to learn that approximately 27 percent of the online global population uses voice search on mobile? Or that more than 1 in 3 US internet users use a voice assistant monthly (up from just 9.5 percent in 2018).

Consider that by the end of 2020, roughly 30 percent of all internet browsing sessions will include voice search. And that more than half of adults use voice search on a semi-regular basis.

The writing is on the wall. Voice search will soon become the preferred method of browsing the internet. It’s faster, hands-free, and ultimately more convenient.

So what does that mean for digital marketing? Well, it changes everything, particularly on the content strategy side of things. People speak differently than they write. Consider, for example, someone searching for a pizza restaurant. Their queries might look like this:

Typed: pizza restaurant Bronx

Spoken: What’s the best pizza restaurant in the Bronx?

Voice search is ushering in a new age of SEO and content creation where long-tail keywords are the focus. Natural, conversational language wins the day. Brands that adapt to this style will see their SEO rankings improve and search traffic scale.

In terms of blogging strategy, brands should focus on developing content that answers questions. People go to Google when they have a question and the search engine knows this. So in an effort to satisfy their users, they’re elevating content that answers very specific questions.

4. Interactive Content
Online users are growing bored with basic blog posts and static content. They want to be stimulated. They also want control over their experiences. And these desires are currently culminating in the rise of interactive content.

Research shows that interactive content gains 2X more engagement than static content. This has led 34 percent of marketers to include interactive content in at least 10 percent of their strategies.

The most popular types of interactive content include quizzes, polls, interactive infographics, AR, VR, and online calculators.

Interactive content is typically just a subsegment of the larger content strategy. But in 2021 and beyond, it’s going to become an even bigger portion. While many brands are currently developing one piece of interactive content for every nine pieces of static content, that number will likely increase to 20 percent.

5. Shifts in Influencer Marketing
In 2016, the influencer marketing industry was worth an estimated $1.7 billion. By the end of this year, it’s projected to be worth somewhere north of $9.7 billion.

People like to hate on influencers, but they’re effective. The earned media value for money spent on influencer marketing was roughly $18 for every dollar spent in 2019. And over the last three years, there’s been a 1500% increase in brands searching for “influencer marketing” on Google. In other words, it’s effective and here to stay. But as we enter into 2021, this industry will undergo significant shifts that will ultimately change the way businesses approach marketing and advertising.

One of the biggest shifts will be the rise in micro-influencers. These are influencers who have small yet loyal followings (anything less than 10,000 followers). And what they lack in reach (compared to large influencers), they make up for with high engagement and affordability.

It’s also possible that we’ll see an increase in performance-based influencer marketing. In the past, it’s always been sort of a flat fee deal. Businesses pay per post and the influencer gets the same amount of money no matter what happens on the engagement front. But as the influencer arena gets more competitive, brands will gain more leverage. Soon, we could see payment based on the number of clicks, comments, or even sales.

Ultimately, the changes in this space will be dictated by consumers. Followers make it clear what they do and don’t respond to by the type of engagement they offer. As brands and influencers gather more data and analytics from these types of posts, they’ll iterate and zero in on what works best.”

An article from propelrr.com also identified 10 insights into foreseeable digital marketing trends in 2021:

1. Non-linear customer journeys are becoming more evident.
2. More efficient marketing automation.
3. Stronger need for voice search optimization.
4. The further use of mobile search.
5. The appearance of more Featured Snippets on SERP.
6. Using Shoppable posts on social media platforms.
7. AI-powered chatbots for better response management.
8. More appearances of ephemeral content on different platforms.
9. The use of more programmatic advertising.
10. Higher investment in YouTube advertising.

In addition, below are 9 top digital marketing trends for 2021 cited by Matt Ellis of 99designs.com:

1. Inclusivity
2. Featured snippets & no-click searches
3. Sustainability: loud and proud
4. Ad-blocker blockers
5. Image and video SEO for visual searches
6. Interactive content
7. Customer segmentation
8. Local SEO
9. Oldies but goodies

As a Digital Agency, we at Shourai, provides a great service that will surely help your company grow.

So let’s have a talk and see how you can outsource your IT projects to us.

References:

https://readwrite.com/2020/11/17/exploring-the-top-digital-marketing-trends-for-2021/

https://propelrr.com/blog/digital-marketing-trends-2021

https://99designs.com/blog/marketing-advertising/digital-marketing-trends/

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According to an article from CodeCondo, here are 3 of the mistakes to avoid when developing a mobile app for your business:

1. Not Identifying the Needs Properly / No Value Proposition or solution for user problems

This is a crucial step. Beginning with the app development process without the need for analysis is as dangerous as serving bacon to a vegans-obvious result, nobody is going to use your app.

No matter how great your app idea is, without proper market research, it’s almost useless. You simply don’t know what’s your target audience is and, how to cater to their need with your app.

You must analyze the market by conducting multiple surveys and studies so that you will be able to know what are the features that users would be more likely to have in your app.

Always remember one thing that there’s always a road map to develop a successful app and, it’s imperative to follow that route to develop an app that people will like.

2. Choosing A Mobile App Development Company Without Any Research / A Lack of Market Research

As we know there are several categories of mobile apps- financial apps, entertainment apps, gaming apps, education apps, E-commerce apps, health apps, and many more, similarly, there are categories of mobile app developers too.

A mobile app developer who has expertise in developing an e-commerce app, may not perform excellently in developing healthcare apps. So, you must check if the expertise and experience of the mobile app development company suit your app’s idea, budget, and expectations.

Before finalizing a software development service for building your app, you must check a few things-

See if they have a proper portfolio
Check the testimonials from their past clients
What is the app development approach they would take for you?

3. Not Paying Enough Attention To Updates / Not adapting to market changes

A mobile development process doesn’t finish with just product launching. It’s a beginning. But most businesses don’t realize is how important is to update the apps in a regular manner to attract new customers and retaining the existing users. You should always check the user reviews on a regular basis so that you will be able to know what your shortcomings are and what are the ways to improve your app.

We hope this article, Top 3 Mobile Application Development Mistakes to Avoid helped you in any way.

If you are in need of Mobile App Development or any other IT services, don’t hesitate to contact us at info@shourai.io

For more articles related to Mobile App Development, click here.

Resources:

*https://codecondo.com/7-mobile-app-development-mistakes-to-avoid/

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1. Be authentic and Incorporate Culture

According to an article from Jtb Communication Design, “Japanese marketing strategies are built around staying true to your own culture… By embracing your own culture, you can enhance your marketing by attracting an international audience to your events in the same way. Getting a large, international audience to attend promotional events is the most effective way to market your product or business to possible clients from around the world. ”

Also, to connect with consumers, you have to learn and speak their language especially if you’re a foreigner. It is a legal requirement to contain some Japanese in even if it is a foreign advertisement.

“For example, KitKat’s localized Japanese name – “Kitto Katto” – sounds like “Kitto Katsu,” an inspirational Japanese phrase that means “you will surely succeed.” The brand capitalizes on this by releasing a special exam season product each year. The strategy is so successful that it’s now an annual tradition with 50% of students receiving KitKat bars as motivational gifts before university entry exams begin.

KitKat also created over 300 limited-edition varieties (like wasabi and melon). Some of these are seasonal, but others are unique to specific Japanese regions. They’re based on the fruits and food from specific areas and aren’t necessarily found elsewhere.

KitKat’s limited-edition strategy builds hype for the brand. Its regional localization, meanwhile, establishes an emotional connection with Japanese consumers. The result has made KitKat one of Japan’s favorite products.” –Wordbank

2. Updated Technology System | Advertising

The generation today is already into modern technologies including mobiles and computers.

In addition, “Despite being a bit behind the Western world on social media, Japan is now making huge advancements when it comes to social media marketing. This ever-changing form of marketing has really taken off in the last few years and has quickly become an integral part of its marketing strategies. It’s the most efficient way to reach a larger audience, making it a powerful form of international marketing…” as mentioned in Jtb Communcation Design article.

However, avoiding print like magazines and newspapers is one of the disadvantages. You also have to consider the avid paper readers particularly the seniors in Japan.

3. Build Relationships

“Relationships are important in business—especially in Japan, where individuals are defined by their social context. Business cards are exchanged at the meeting to establish identity and connection. You will need to build relationships with your Japanese counterparts: get to know your team which will consist of interpreters, translators, copywriters, and other experts. It’s unlikely you’ll achieve your goals without the buy-in from these local point people. Consider reaching out to affiliate marketers, too, to increase awareness with influential thought leaders.” stated Matt Schneiderman.

In order for a business to win the hearts of the consumers, it is always best to consider many types of marketing strategies. These are just some of the strategies that you might have to consider. There are still a lot and by reading and researching, that would actually help you choose what’s best for your business.

For more articles, please click here.

References:

*https://me.jtbcom.co.jp/blog/2576.html

*https://blog.btrax.com/8-marketing-mistakes-to-avoid-making-in-japan/

*https://www.wordbank.com/us/blog/international-marketing/marketing-to-japanese-consumers/

The post Top 3 Marketing Strategies To Help Your Business Grow: Japanese Market appeared first on Shourai Ltd..

“1.How your business is unique

IT’S THE SINGLE MOST IMPORTANT QUESTION for you and your customers. What makes your business truly unique? Or to put it more bluntly–why should shoppers buy from you versus one of your competitors? Do you know?

Although the answer is crucially important, it’s often one area that companies struggle to clearly and effectively communicate.

2. A clear sense of what your company offers

The power of purpose is a huge key to building a successful business.

3. Contact information, including a phone number and physical location

This may seem like a no-brainer, but many companies are purposely vague about their location. Some prefer to do all of their business online and see no need to publish an address or phone number. Others are home-based or they worry that giving a street address or hometown will somehow hinder them.

This is a must!

4. Third-party validation

A company portfolio establishes credibility for your company. It tells someone your company history, the background of your team and highlights actual projects you’ve worked on. When done properly, a company portfolio leaves no doubt in someone’s mind that you’re the best company and team for the job.

5. Secure Socket Layer (SSL)

SSL is an encryption system that helps protect the privacy of data exchanged between a customer and a website. If you have an e-commerce site that takes credit card information, customers want to know that their sensitive data is encrypted. Get SSL if you don’t have it. If you do, let customers know that and about any other safeguards you proactively take.

6. Ease of use and navigation

If people can’t find it, they can’t buy it. Porter advises keeping sites “crisp, clean, and easy to navigate,” but also for site owners to study traffic and usage patterns to adjust their sites based on what visitors are coming for. “The ability to search a site is very important,” he says. “Businesses should study their search data to see if there are trends and what to make front and center.”

7. Clear guidance on your processes

Let customers know, step-by-step, important things such as how to order–and where to go and what to do should something happen out of the ordinary. Customers also want to know your shipping costs and procedures and how they can get status reports. (Don’t list your shipping costs and procedures after people enter their credit card information, Cutler urges.) Last but not least, customers want to know how you handle complaints and problems, return procedures, and whether you have a money-back guarantee.

Your processes can be described in a FAQ (frequently asked questions) page or separate “how to order,” shipping, and/or confirmation pages. Include a way customers can contact your business or fulfillment agency for more information.

8. An ability to give feedback

Product reviews are an essential part of an online store’s branding and marketing. They help build trust and loyalty and typically describe what sets your products apart from others.

9. Clear calls to action

The call to action is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.

A call to action makes it clear to potential customers which action to take next and helps remove friction in moving the user down the sales funnel. There can also be multiple calls to action on a page if there are multiple desired actions for the user to take.

10. Special offers and personalization

By personalizing a sale with a special offer, incentive, or coupon, small businesses can gain an edge on their bigger counterparts, Porter says. “This can be as simple as a hand-written thank-you note, free gift wrap services, or a special offer for repeat business.

I hope this topic helps you in any way possible.

For more blog topics, click here.

References:

https://www.entrepreneur.com/article/207300

https://deepvarnish.com/uncovering-what-makes-your-business-unique-step-by-step-guide

https://bizfluent.com/info-7975748-company-portfolio.html

https://www.optimizely.com/optimization-glossary/call-to-action/

The post Top 10 Things Customers Want To Know & Experience On A Website appeared first on Shourai Ltd..

From an article written by Rolly Rulete, “Here are the top 5 mobile app development trends set to rule in 2020:

5G Technology

Telecommunication providers worldwide have been priming for the rollout of 5G wireless services since the technology’s initial introduction to the public. Once 5G technology is out in the market, we can expect massive changes in how mobile apps are being built.

The speed of 5G is said to go as fast as over 2 GBps — 100 times faster than 4G. Developers must prepare to optimize existing apps for this huge change.

Streaming apps will be one of the major categories affected as users will experience clearer media and user interfaces. Knowing this, developers might have to consider revisiting and tweaking the UI for a richer experience.

Having a 5G-capable device will also mean uninterrupted, real-time communication, whether that is through voice, video, or chat. This development means a whole new realm of possibilities for new apps to win in the 5G race.

Since the complete rollout across countries is likely to take a few years, developers will have to create and maintain multiple versions of these apps for devices that still run on slower networks.

Chatbots

These days, more and more people use apps such as Messenger and Whatsapp to communicate with their peers. Businesses, such as e-commerce companies, have also taken advantage of that space, making real-time connections with their customers possible by using chatbots. These chatbots exist either within these instant-messaging apps under the company’s name or as built-in chatbots native to their own app.

This year, expect to see the rise of in-app chatbots, as customers now expect instant responses. Experts suspect that over 85% of customer-to-business interactions will be made via chatbots.

This innovation drastically improves the customer support process: automated responses are given to repetitive questions, and anything requiring a more custom response can be forwarded to a human representative. As a result, employees can save time and focus their attention on more pressing tasks, while customers no longer have to endure long waits…”

On-demand services

“On-demand app is an intermediate between customers and businesses of different industries. It enables users to purchase products and services with a few taps in an easy and convenient way. A good example of on-demand apps is Uber and Airbnb.” said Andzhela Angelova.

In 2020, more businesses will be going to the same trend. It is predicted that the revenue for the on-demand app will spike to over $300 billion in five year’s time.

Augmented Reality (AR) and Virtual Reality (VR)

“Aside from apps like Pokemon Go — which caused quite a stir for being one of the first mobile games to bring AR features to the masses — AR technologies are being integrated into all kinds of apps.

In late 2019, Google launched Google Maps Live View, a beta version of its AR map with walking directions. The app allows select users of the Google Pixel to get real-time walking directions via the phone’s camera. Its full launch is expected to happen this 2020 for other smartphone brands.

While VR hasn’t been as mainstream as AR because of the need for wearable devices, 2019 has seen a few new apps that showcase the technology. Google’s Expeditions, for instance, is a travel app that allows users to take VR tours around the world’s most famous landmarks.

Companies like Nintendo are also looking into transitioning gameplay from the real world to VR with the help of devices such as the Oculus Rift and the Samsung Gear VR.

AR and VR technologies are still in the process of being fully developed. Having seen what these technologies can do to enhance the user experience, we anticipate AR and VR to be one of the top mobile app development trends this year and for many years to come.

Expect to see them integrated into shopping apps, real estate apps, gaming, and more.

Internet of Things

Companies like Amazon and Google have capitalized on the fact that people have become so reliant on their mobile phones and the internet to perform simple tasks for them.

From searching the internet for information to controlling an entire home through a network of smart gadgets, it seems like technology has made the impossible possible.

Internet of Things or IoT devices are only just in its early stages, and 2020 will definitely see more companies getting into IoT app development, especially with the advent of 5G. By 2021, we expect to have nearly 20 billion active IoT devices in the world.

Popular IoT devices today include:

• Google Home Voice Controller – A device that lets you control things around your home.
• August Doorbell Cam – An app that allows you to answer and see who’s at your door from a remote location, anywhere in the world.
• Belkin WeMo Smart Light Switch – A smart light switch that lets you control your lights: either through the switch itself, your mobile phone, or via voice command.
• Kuri Mobile Robot – A robot designed to entertain and capture moments around your home through its HD camera.
• Flow by Plume Labs Air Pollution Monitor – A handheld device that monitors the air quality of your home.” as mentioned in the article in Appetiser.

Mobile Payment and other Instant Apps

Lastly, according to WireDelta, “Тhe development of financial management and means of payment has changed dramatically. Starting with the exchange of goods or services and metal coins, continued through paper money and credit cards, to now become digital with more and more payments happening on your phone.

Digital payments these days have evolved into so-called mobile wallet applications. These are virtual wallets that store payment card information, digital money (e.g Bitcoin), and loyalty cards on mobile devices that make transactions and in-store payments convenient and quicker. Good examples are Samsung Pay, Google Pay, and Apple Pay. Due to its accessibility, the digital wallet showed significant growth in the past 5 years and according to Statista, the users are expected to double by 2020.”

Technology is constantly changing. It gets better over time. The trends will surely keep on evolving. It is somehow good to adapt to these changes to keep your business in a trend that people can acknowledge.

If you are interested to know more, please don’t hesitate to contact us here. We provide services such as IT Support, Web and Mobile development, SEO, and Lead Generation.

References:

>https://appetiser.com.au/blog/top-5-mobile-app-development-trends-set-to-rule-2020/

>https://wiredelta.com/top-5-mobile-app-development-trends-in-2020/

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It needs no explanation that Marketing is a vital tool for any type of business to maximize its potential customer base.

We’re a small team comprising of digital marketers, technology engineers, resourceful growth hackers, and hard-hitting hustlers committed to help small and medium companies. Over the past years, we’ve helped others grow and scale their businesses.

So, what are the services that we offer?

• Web Development

We have jack-of-all-trades website developers. You might only have an idea of what you want – it is enough for us to start working. Shourai has walked a hard way to become who we are now: self-confident, reliable, and trustworthy. Experience comes with mistakes done, not with the flow of time and we understand all do’s and don’ts in custom software development. Our website developers have dealt with projects of any complexity and size: from tiny digital products to sophisticated enterprise software; and we know our stuff when it comes to custom web development.

• Mobile Development

We design and develop robust & intuitive iOS and Android mobile apps for startups and international brands innovating on mobile. Our focus is to deliver an exceptional user experience to end-users through our apps with 10+ years of experience in mobile app development. If you’re looking to leverage mobile technology for your business, our best app developers are at your service.

• SEO Optimization

As search marketing becomes ever more expensive and the volume of search engine queries migrates to apps and aggregator sites, organic marketing or search engine optimization becomes ever more important. 85% of users generally click on organic results in Google and Bing.

• Lead Generation

We have achieved amazing results for our clients’ teams, enabling them to reduce the cost of customer acquisition, increase sales, and dramatically improve return on investment from online paid media. We cut through the hyperbole and spin of the murky world of paid digital media to ensure you get maximum value for every pound, euro, or dollar that you spend.

• Other IT Support

So, let’s have a talk and see how you can outsource your IT projects to us.

Email us at info@shourai.io or send a message here.

Follow us on LinkedIn: https://www.linkedin.com/company/shourai-ltd

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1. Your site doesn’t rank well

One of the first clues that you need a website upgrade is if your site is performing less well than it did in search engine results. A good page design will consider the site goals and optimization.

If your site is missing meta data and alt tags, or lacks the ability to add these, then it is time for an update. Sometimes a complete overhaul may be what’s needed to bring your site up-to-date and to ensure all your content is fresh and relevant.

2. Your website is chaotic

When small changes are difficult or impossible to make, then it can often be better to start from scratch and create one which is better organised and where everything works as it should.

If your website is built on a platform that is difficult to work with, or that requires a third party to make even the simplest updates, consider a new website built in an easy-to-use content management system (CMS).

3. Outdated Visual Appeal

Sometimes, looks do matter. Design trends is constantly changing and there will come a time that your website will look out of date. Updating to something more modern will give visitors the impression that your company is forward-thinking and on point.

4. Not responsive and Mobile Friendly

With increasing numbers of people browsing and buying on smartphones, any website that doesn’t provide for these users is going to lose out and find their search engine rankings getting worse.

5. Poor user experience

Providing a great customer experience covers all aspects of a website. Nowadays, many users or visitors purchase from a website that offers them the best user-experience even if the price is a little bit higher than others. Importantly, a simple and quick checkout process is also needed. If your site does not offer an excellent user experience, is difficult to navigate and doesn’t offer engaging, valuable content, your users will leave. You definitely need an upgrade.

6. Slow loading / Speed

You should consider how fast your website works. Visitors wants a website that loads instantly, so if yours takes its time to render on their device, you may lose a lot of business. Even a one-second delay has been shown to drop conversions by 7% and up to 40% of visitors abandon a website when the landing page takes more than a couple of seconds to load. Few people are ever going to make it to the checkout if this happens on every page.

7. Your site is more than 5 years old.

While there’s no hard and fast rule for how long a website should last, there have been a lot of advances in technology, best practices, and how Google ranks sites in the last few years, so if your site is more than a handful of years old, it could probably benefit from some level of overhaul.

8. Your site is not delivering the traffic, leads and conversions you expect.

Your website is one of the source of you company’s information, products or services, and through it, there is an interaction with prospects and customers.

If your website does not have easy ways for visitors to sign up for information or join your email list, if you’ve seen significant drop-offs in traffic and leads, your visitors are clearly not finding what they’re looking for, and you might want to consider a site upgrade to bring them back.

9. Security matters

Security matters to everyone. Websites are getting hacked more frequently. It is easier for older websites to fall victim due to their reliance on older-possibly outdate-technology. You should make sure your site is using an SSL Certificate and is protected with HTTPS.

10. All your competitors have newer websites.

You’re going to be in a significant disadvantage if your competitors have websites that look and work better than yours. If your website is lagging behind competitors, consider an update to propel you to the front of the pack. YOU HAVE TO STAND OUT!

If you are thinking of updating your website, whether its for SEO, Mobile and Web App Development, Lead Generation or much more, you can check out our wide range of services here.

I hope  you learned something from our aticle today: 10 Signs Your Website Needs an Upgrade

Resources:

https://www.marketing-partners.com/conversations2/seven-signs-its-time-to-update-your-website

https://www.websolutions.com/blog/8-signs-your-website-needs-a-redesign/

***https://www.granite5.com/insights/14-reasons-why-you-need-to-update-your-website/

***https://www.eukhost.com/blog/webhosting/6-signs-that-you-need-to-upgrade-your-website/

https://www.canva.com/learn/under-construction-page/ (image)

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Technologies from smartwatch to smartphone to computers to robotics, made their way to this modern world which will likely emerge to a much better, faster, more portable and higher-powered than ever before. With all of these revolutions, technology has also made our lives easier, faster, better, and more fun.

The advancement of the technologies have provided quicker ways to communicate through instant messaging apps and social media platforms.

“Social media isn’t the only big statement digital technology has made. Neither is social media the only way technology has had an impact in everyone’s life… Before mobile technology, you had to search through a dictionary to understand the meaning of a word. Now you can look words up in a dictionary app or quickly search the Internet. Beyond words, you can search for practically anything on the Internet using search engines like Google and Bing.” says Kristijan from an article in Aging In Place.

Another article from The Future of Things provided HR Technology features that helps businesses in some ways, “Businesses already adopted many changes that entirely modified the way some tasks are being handled, and that’s for the better. The tendencies that happen in business at the moment will have a direct impact on the profitability of companies. There are official reports created by trustful research companies and business magazines that emphasize the current global market. One of the reports was published by Accenture in 2017, and it presented a vision that finally contoured now.

Executives can now rely on software programs that are able to organize the information they need in order to keep the business running. Back-office and HR technology represents the future of managing a business. This could lead to saving huge amounts of money. Cutting costs on managerial services by using software that gathers all processes together and handles them at once represents a big step forward for the business industry. Here are some features that business owners can use since the technological boom happened:

Tracking time efficiently
Tracking time implies many calculations and human errors can lead to serious consequences. Having a program handling this task is safer and rapid. Time tracking in businesses is directly linked to internal costs and margins, that have to be estimated correctly. Every business should invest in customization time-tracking software programs to improve profit rates.

Having all expenses in one single place
Calculating mileage can be troubling if the expenses are not stored properly. Having the business receipts in one place only and automatically calculating the mileage or the taxes based on the respective receipts can minimize errors and reduce the time spent on completing these tasks.

Handling client invoicing better
Client invoicing often involves legal issues, so it’s best to handle them technologically rather than manually. One way to do it is by generating and storing them in a program. Streamlining payments and recovering costs has never been so easy.

Storing documents in the cloud
Physical archives should remain in the past. Only regulated businesses require hard copies of their documents. Modern businesses have the chance to store all their documents in the cloud. Since cybersecurity improved visibly in the past few years, there is nothing to worry about.

24/7 access
This is one feature that business owners should appreciate the most. The fact that they can access complex databases from the comfort of their home, without being required to go to the office to make a major change or send a report is perhaps the biggest benefit of them all.

These are processes that previously required one employee for each category. Entrepreneurs can now use a simple program to handle all of them at the same time, without requiring further guidance or paying five different salaries. Buying a software license instead is much cheaper and ten times more effective. An online electronic solution could save entrepreneurs a lot of money, time – which is the most precious resource – and energy.”

Artificial Intelligence

It was also posted in Forbes that “The companies succeeding with AI are those that are reorienting their entire business around the technology. Their leaders are finding ways to incorporate advanced data analytics and automation into marketing, business development, customer service, and virtually every other business process. By making AI part of their DNA, these companies are poised to capitalize as advancements continue.

Of course, implementing AI — or any new technology — isn’t without its hurdles, especially for companies without an abundance of in-house technical expertise. But early adopters understand that the technology is still in its infancy and embrace the challenges that accompany integration. They know it’s better to face those difficulties now than to sit on the sidelines and miss the opportunities that AI will present in the near future.

If you’re a business leader planning your own AI implementation, there are several steps you can take to both minimize short-term challenges and maximize long-term value.

1. Align AI use with specific business objectives.
2. Turn existing jobs into “superjobs.”
3. Teach your team to work with data and AI solutions.

Technology has truly left a huge impact and will definitely continue to evolve and will surely evolutionize our lives.

For more articles please click here.

Resources:

https://aginginplace.org/technology-in-our-life-today-and-how-it-has-changed/

https://thefutureofthings.com/12195-how-technology-will-shape-the-future-of-business/

https://www.forbes.com/sites/serenitygibbons/2019/09/19/the-technology-of-the-future-is-changing-business-today/#36eb93ae4fe1

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